Profitable menus

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PROFITABLE MENUS

A menu is one of the most powerful sales tools you have. Optimise yours to excite your guests and drive profits.


Profitable menus

From crafting the perfect menu design, to signature serves and the importance of naming your cocktails, we’ve got everything you need to bring your menu up-to-date and drive profitability for your venue.

Learn how to unleash your creativity on paper - or take an existing menu into the digital space to differentiate yourself from the competition.


Why are menus important?

Menus are critical for inspiring your customers and helping them make quick and informed decisions about what to drink when they enter your venue.

Why Are Menus Important?

Besides choice, a good menu can also make a great impact on your business by:


Watch Now

  • HOW TO CRAFT THE PERFECT MENU AND WHY IT MATTERS

    HOW TO CRAFT THE PERFECT MENU AND WHY IT MATTERS

    About 1 in 3 guests make their drink choice based on the menu – so make sure yours is working for you! Watch our Masterclass with expert Diageo Bar Academy trainers now.

  • 3-STEP GUIDE TO MENUS

    3-STEP GUIDE TO MENUS

    Learn the art of creating a perfect reopening bar menu in this short bar clip with Matt Whiley. From menu length to drinks selection, this three-step guide will give you the tools for creating a great menu for your guests.

  • Mastering your menu

    Mastering your menu

    A menu should be more than just a list of the drinks you sell. In a world of social media and virtual engagement, a menu is an extension of your bars brand image and identity.


Discover more

  • WHAT’S IN A NAME? THE IMPORTANCE OF NAMING YOUR COCKTAIL

    WHAT’S IN A NAME? THE IMPORTANCE OF NAMING YOUR COCKTAIL

    Does the name of a cocktail really matter? Well, General Manager of Bulletin Place, Sydney, Paul Hammond certainly thinks so – and he writes a lot of cocktail names! Have a read over his tips to ensure your cocktail name stands out for the right reasons.

  • MENU MAKEOVER: BRINGING YOUR MENU TO LIFE

    MENU MAKEOVER: BRINGING YOUR MENU TO LIFE

    Scout Bar owner and European bartender of the year, Matt Whiley, highlights the importance of taking time to carefully construct and create a great menu when planning to reopen your bar.

  • WHY YOU SHOULD CREATE YOUR BAR’S SIGNATURE SERVE

    WHY YOU SHOULD CREATE YOUR BAR’S SIGNATURE SERVE

    Signature serves are everywhere nowadays but why are they so popular and more importantly why and how do you create one? We caught up with Steve Timpson from the Diageo Bar Academy training team to find out.

  • HOW TO CREATE AN APPEALING AND INSPIRING COCKTAIL MENU

    HOW TO CREATE AN APPEALING AND INSPIRING COCKTAIL MENU

    Whether you’re starting from scratch or updating your offering, here are a few must-read tips from Diageo Bar Academy trainer, Kris Jadach, on creating the perfect cocktail menu.

  • GETTING THE BEST OUT OF BAILEYS AT CHRISTMAS

    GETTING THE BEST OUT OF BAILEYS AT CHRISTMAS

    Baileys is a perennial favourite in the bar and restaurant scene with no other liqueur or spirit brand having quite the same affinity with consumers. This brand love goes into overdrive during the Christmas period where our desire for indulgence increases significantly!