Profitable menus

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PROFITABLE MENUS

A menu is one of the most powerful sales tools you have. Optimise yours to excite your guests and drive profits.


Profitable menus

From crafting the perfect menu design, to signature serves and the importance of naming your cocktails, we’ve got everything you need to bring your menu up-to-date and drive profitability for your venue.

Learn how to unleash your creativity on paper - or take an existing menu into the digital space to differentiate yourself from the competition.


Why are menus important?

Menus are critical for inspiring your customers and helping them make quick and informed decisions about what to drink when they enter your venue.

Why Are Menus Important?

Besides choice, a good menu can also make a great impact on your business by:


Watch Now

  • HOW TO CRAFT THE PERFECT MENU AND WHY IT MATTERS

    HOW TO CRAFT THE PERFECT MENU AND WHY IT MATTERS

    About 1 in 3 guests make their drink choice based on the menu – so make sure yours is working for you! Watch our Masterclass with expert Diageo Bar Academy trainers now.

  • 3-STEP GUIDE TO MENUS

    3-STEP GUIDE TO MENUS

    Learn the art of creating a perfect reopening bar menu in this short bar clip with Matt Whiley. From menu length to drinks selection, this three-step guide will give you the tools for creating a great menu for your guests.


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