PROFITABLE MENUS

A menu is one of the most powerful sales tools you have. Optimise yours to excite your guests and drive profits.

From crafting the perfect menu design, to signature serves and the importance of naming your cocktails, we’ve got everything you need to bring your menu up-to-date and drive profitability for your venue.

Learn how to unleash your creativity on paper - or take an existing menu into the digital space to differentiate yourself from the competition.

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Why are menus important?

Menus are critical for inspiring your customers and helping them make quick and informed decisions about what to drink when they enter your venue.

Besides choice, a good menu can also make a great impact on your business by:

Differentiating your venue from your competitors by highlighting your serves and offers.
Influencing customers’ choice and making opportunities to sell more profitable drinks.
Reducing inefficiencies and speeding up service at the bar resulting in increasing sales and profits.

Watch Now

HOW TO CRAFT THE PERFECT MENU AND WHY IT MATTERS
About 1 in 3 guests make their drink choice based on the menu – so make sure yours is working for you! Watch our Masterclass with expert Diageo Bar Academy trainers now.
3-STEP GUIDE TO MENUS
Learn the art of creating a perfect reopening bar menu in this short bar clip with Matt Whiley. From menu length to drinks selection, this three-step guide will give you the tools for creating a great menu for your guests.
Mastering your menu
A menu should be more than just a list of the drinks you sell. In a world of social media and virtual engagement, a menu is an extension of your bars brand image and identity.

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WHAT’S IN A NAME? THE IMPORTANCE OF NAMING YOUR COCKTAIL
Does the name of a cocktail really matter? Well, General Manager of Bulletin Place, Sydney, Paul Hammond certainly thinks so – and he writes a lot of cocktail names! Have a read over his tips to ensure your cocktail name stands out for the right reasons.
MENU MAKEOVER: BRINGING YOUR MENU TO LIFE
Scout Bar owner and European bartender of the year, Matt Whiley, highlights the importance of taking time to carefully construct and create a great menu when planning to reopen your bar.
WHY YOU SHOULD CREATE YOUR BAR’S SIGNATURE SERVE
Signature serves are everywhere nowadays but why are they so popular and more importantly why and how do you create one? We caught up with Steve Timpson from the Diageo Bar Academy training team to find out.
HOW TO CREATE AN APPEALING AND INSPIRING COCKTAIL MENU
Whether you’re starting from scratch or updating your offering, here are a few must-read tips from Diageo Bar Academy trainer, Kris Jadach, on creating the perfect cocktail menu.
GETTING THE BEST OUT OF BAILEYS AT CHRISTMAS
Baileys is a perennial favourite in the bar and restaurant scene with no other liqueur or spirit brand having quite the same affinity with consumers. This brand love goes into overdrive during the Christmas period where our desire for indulgence increases significantly!
Profitability calculator
Use our profitability calculator which will help you make sure all the cocktail on your menu are profitable each and every time.