DIGITAL MENUS: 5 TIPS FOR MENU SUCCESS WITH CUSTOMERS
As the hospitality industry continues to embrace and adapt to the growing need for digitisation, we have five simple steps to creating a standout digital menu.
1. SEASONAL SERVES
Add a seasonal section to the start of your menu which includes rotating offers and seasonal drinks i.e. garden drinks focus, summer specials or winter cocktails. Positioning these seasonal and yearly serves strategically makes the new offers easy to find and will ensure customers are continually inspired and more likely be drawn into your offerings.
Example: London Cocktail Week menu, Gibson Bar, London
2. MAKE IT HUMAN
Include a bartender recommendations section, suggested pairings, and conversational text to bring to life the digital menu to suit the tone of voice of your venue. This will reduce a choice overload for the consumer and creates default options from a trustworthy and authentic source.
Example: Atlas Bar, Singapore and Maybe Mae, Adelaide
3. WIN WITH FOOD
Create food and drink offers or choices when adding food to your menu and user journey.Including these deals will enhance the guest experience and simplify ordering. It will also ensure drink and sides are within one purchase journey and ensures customers get a good deal.
Example: Nine Lives, London
4. KEY SERVES AS POURING
Add three top serves to menu categories to bring them to life and simplify the ordering experience. This will make the process of ordering a drink even easier and brings to life the category with key serves.
Example: Connaught Bar, London
5. CREATE THE DIGITAL “BOX”
Creating contrasted or standout areas on your menu grabs attention and gives visibility and ultimately increases sales of key menu items above other products. It tells the eyes where to look and helps them navigate the menu efficiently and guides them to where you want them to go.
Example: All Bar One
Five Key Takeaways
- Take advantage of celebration opportunities with seasonal serves at the start of your menu
- Reduce choice overload by including bartender recommendations
- Include food and drink offers to increase sales and maximise the customer experience
- Elevate your key serves by putting top three under each category
- Highlight key items within your menu to help customers navigate it efficiently
Bitesize: The Digital Future – Reservations, Menus and Orders
This session is designed to help you develop your bar’s digital offering, creating an online presence that can drive business and help customers engage with your products.
HOW TO STOCK YOUR BACKBAR PROFITABLY
Natalie Ng, owner of Doorknock gives her top tips on how to increase profitability and ensure the products and drinks your bar is making, is working hard for your bottom line.
FOOD AND COCKTAIL MOMENTS – HOW AND WHY WE DO IT
Guests are looking for the ultimate food and drink moments and, if you’re not already providing pre and post meal experiences, then it’s worth thinking about how you bring these exciting moments into the mix.
Sign up and become a member of Diageo Bar Academy today and unlock the latest industry news, trends and tips to keep your bar knowledge up to speed!