Diageo Reserve dominates the top trending spirits
Diageo Reserve brands were the big winners of the World’s 50 best bars 2016 annual report that reveals the best-selling and top trending brands in the world’s best bars, released by the global publication Drinks International. In their respective categories, BULLEIT™, TANQUERAY™, DON JULIO™ and KETEL ONE™ were voted as the #1 brand in both Best Selling and Most Trending spirits awards. JOHNNIE WALKER™ was awarded as the best-selling scotch and the #2 top trending brand in the category. ZACAPA™ as voted for the #1 trending rum in the world.
According to the publication, Tanqueray was the big winner in the 2016 report, taking the cross-spirits titles of Bartenders’ Choice and Best-selling Spirit and dominating its category top-10 lists.
Cristina Diezhandino, Global Reserve Managing Director, said: “It is a remarkable time for our portfolio showing not only that we are the favourite choice brands for bartenders in the best world’s best bars but also a recognition that our brands are the first choice spirit for consumers worldwide.”
“I also see these awards as an incredible result of the World’s Class legacy with its ambition of inspiring people to drink better and the brilliant work that our team in every market are doing to build our brands and engage with bartenders and customers raising the bar of the consumer’s experience when we are talking about drinking and socializing”.
The report is the result of polling 100 of the best bars in the world (elite bartenders and bar owners), as defined by The World’s 50 Best Bars Academy of more than 400 global industry experts.
Hamish Smith, editor of The World’s 50 Best Bars, said: “This year there was one drinks producer that stood out. Our poll of 100 of the best bars in the world showed that Diageo’s brands dominate this channel. It didn’t seem to matter what part of the world the bar was from or what category of spirits we asked about, the answer on most occasions came back as a Diageo brand.”
Here are the awards in full:
Tanqueray (big winner of the 2016 report):
#1 trending gin
#1 best-selling gin
#1 Bartenders choice spirits brand
#2 trending scotch whisky
#1 trending American whiskey
#1 best-selling American whiskey
#1 trending vodka
#1 best-selling vodka
#1 trending tequila
#1 best-selling tequila
#1 trending rum
#3 best-selling run
THE TANQUERAY, KETEL ONE, JOHNNIE WALKER, BULLEIT, DON JULIO, ZACAPA WORDS ARE TRADE MARK © DIAGEO BRANDS B.V. 2015.