COCKTAILS TO WOO YOUR CUSTOMER THIS VALENTINE’S DAY
With Valentine’s Day approaching on 14th February, we caught up with leading bartender, Mido Ahmed Yahi from Café Moderne in Paris to find out how to create the perfect atmosphere, menu and cocktail serves that are sure to impress your customers on this love-filled day.
Paris the city of love
‘Paris the city of love’ - That description of my city is never more accurate than on the 14th of February. Starting this magical day with café and viennoiseries with your amour, and finishing it in your favourite restaurant & bar with a menu pour deux s'il vous plait will definitely make that day special.
Getting your bar ready for Valentine’s Day
I work at Café Moderne, a restaurant cocktail bar of the 11th arrondissement of Paris, and most of the tables are booked in advance of Valentine’s Day, as people want to be organised for wooing their special ones. It is therefore very important to promote your bar’s special Valentine’s Day serves and offerings well in advance of the day itself. You could do this by writing a blog post on your website about how your venue will be celebrating the occasion. Another way to promote the night is by posting good quality images and details of your offer on your social media channels. You could start using a hashtag and encourage your customers to post on their channels during the night. Special menus are another way to promote the occasion as this gives you the opportunity to showcase the different serves and experiences you have for customers.
A great way to entice customers is to have a special offer/s which could include food and cocktails. A good idea is to offer customers different serves for different parts of the meal. For example you could create a cocktail for the occasion which can be offered as an aperitif (see my Les Fleurs du Mal cocktail) or you could offer the perfect after dinner cocktail.
Don’t forget the singles
In our bar we have lots of couples on Valentine’s Day but we also have groups of bachelors/bachelorettes that might want to finish their night with some cocktails. Try to provide a signature serve for singles and ensure they feel just as special!
Atmosphere & serves on the menu
On Valentine’s night, love is definitely in the air at Café Moderne. We do not fill the room with Valentines décor but we do carefully select les cocktails du jour! We offer customers two serves of a cocktail inspired by an iconic couple. This is a great way to promote a cocktail serve and make the night feel extra special.Every year we add another cocktail inspired by a couple onto our Valentine’s Day menu. The drinks menu is a great way to make recommendations to customers and you can offer it to customers alongside the food menu or you could offer a combined menu that showcases some food and cocktail pairings.
Here are a few examples of cocktails that are great to serve on this special occasion.
Les Fleurs du Mal
This cocktail is the perfect aperitif.
- 35 ml TANQUERAY LONDON DRY GIN
- 20 ml French peach aperitif
- 20 ml Dry fino Sherry
- 10 ml French dry vermouth
- 3 Dashes of absinthe
- Lemon flower shaped zest for garnish
Mix all ingredients in a mixing glass.
Serve in a coupette glass with lemon flower shape zest.
(2.0 standard drinks – 2.1 units per serve)
- 45 ml DON JULIO BLANCO
- 20 ml Lime juice
- 1 Hand full of coriander
- 15 ml Lemongrass/kaffir lime cordial
- 10 ml Dry curacao
- Salt and dry ginger for garnish
Mix all ingredients in a shaker.
Double strain the mix into a rocks glass with a rim of salt and dry ginger
(1.8 standard drinks – 1.4 units per serve)
- 40 ml KETEL ONE
- 20 ml Spanish cream sherry
- 15 ml Elderflower liquor
- 20 ml Lime juice
- 15 ml Strawberry & timut pepper syrup
- 25 ml Pineapple juice
- Mint sprig for garnish
Mix all ingredients in a cocktail shaker.
Double strain the mix into a tumbler full of crushed ice.
Finally garnish with a mint sprig.
(2.2 standard drinks – 2.3 units per serve)
*One standard drink contains 8g of alcohol
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