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4 REASONS WHY SOCIAL MEDIA IS GREAT NEWS FOR YOUR BAR

We are sure many of you have your own personal Facebook, Twitter and even Instagram accounts but does your bar have one? As more and more customers are using the internet to find out information on the hottest bar in town, new drinks and taking photos in every venue they visit, it is more important than ever to get involved.

Whether you are a bar manager or bartender social media matters to you and your venue. The best social media accounts are ones where the personality, style and uniqueness of a venue are displayed and the bar interacts with their customers. Here are our top four reasons to get your bar involved in using social media.

1. GET YOUR BAR FOUND

Unsurprisingly the internet is the place where everyone is going to first to get their information. Your bar may already have a website, but more and more people are checking a venue’s Facebook page for this information. Somethings to consider are;

2. IT’S COST EFFECTIVE

Before social media, many venues would have used costly adverts, flyers and signs to promote their bar but now with social media you can reach a much bigger audience, for a smaller amount of money. Some of the top things you can share include;

Another way of promoting your bar is allowing your customers to do the work for you. With Facebook check-ins, tagging accounts and hashtags – you want your customer to be easily able to mention you in their social posts every time they go to your bar and take a photo. Social media can really promote the bar’s personality and that of the people who work there and of course the more successful your bar is the more successful you will be.

3. TALK TO YOUR CUSTOMERS DIRECTLY

Nowadays more and more people are coming to a venue’s social media pages to ask questions, make complaints and of course make compliments! Social media allows you to;

One thing to be aware of is to ensure you do not promote drinking to anyone under the legal age of purchase.

4. KNOWLEDGE

One of the biggest bonuses of being on social media is the access to influencers in the drinks industry and creates engagement. You can tweet, tag and private message some of the biggest names in the industry and ask them questions. This is a great way to engage with influencers and create association with brands. For example if you make a one of Gerry’s Calabrese’s cocktails why not tag him and tell him! Customers will see this initiative and assume you are a bar which is leading the industry too. Whether that’s asking a brand ambassador about the best way to make a cocktail or tagging your favourite brand in a cocktail you have created. Social media is an exciting place to gain knowledge and showcase your unique talents and what makes your bar different.

STAYED TUNED!

So whether you mention these reasons to your manager or offer to take charge and help run the social media accounts with some other bartenders - now is the time to start!

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