Globetrotter and renowned bartender, Chris Strong, shares some cocktail serves designed specifically for male customers who are in the market for something different (even if they don’t know it yet)…

We’re all aware of the stereotypical male drinker, who enjoys a good cold beer or a stiff Scotch on the rocks at the end of a long day.

But with an increasing number of men now choosing cocktails (a sincere thank you, Mad Men), many are in the market and are open to suggestions from their bartender on something new to drink. Cocktails aren’t all female drinks - it’s about time the men got a little recognition too.

Recognising this and providing a suggestion is a sure-fire way to build a relationship with customers and increase your sales (and your tips too!)

So why not incorporate your premium based spirits to add some distinctive (and masculine) drinks to your menu. Here’s a little inspiration…

The 1864

A twist on the ‘Moscow Mule’- fresh galangal gives a sweet, hot spice type flavour to the serve and matches perfectly with the citrus notes of the passion fruit. It’s easy to drink and pairs wonderfully with SMIRNOFF™ as the base.

60ml SMIRNOFF™

25ml Galangal juice

20ml Passion fruit cordial

25ml Lime juice

2 Dashes of bitters

Topped with soda water

Method: Into an ice filled shaker add SMIRNOFF™, galangal juice, passion fruit cordial, lime juice, bitters and shake well. Strain into an ice filled julep cup, top with soda water and garnish with fresh mint.

(2.4 standard drinks*- 1.9 units per serve)

Saffron Fizz

An Asian inspired twist on the classic Ramos Gin Fizz. Saffron compliments the GORDONS™ really well and this truly is a masculine take on a timeless classic.

60ml GORDONS™

10ml Italian herbal liqueur

20ml Saffron and lime cordial

30ml Milk

15ml Heavy cream

10ml Lime juice

10ml Lemon juice

Half an egg white

Dash of bitters

Method: Combine all ingredients into a shaker and dry shake well. Strain into chilled collins glass and garnish with fresh saffron.

(2.2 standard drinks*- 2.2 units per serve)

Habikino

Japanese liqueurs have added a new dimension to my drinks of late as they introduce new, bold flavours to classic combinations. My latest pairing of Japanese liqueur with JOHNNIE WALKER™ BLACK LABEL proved to be really worthwhile. The plum base really complimented the spirit and with the added smokiness of the lapsang and the delicate spice of cumin, this drink is the epitome of balance.

40ml JOHNNIE WALKER™ BLACK LABEL

20ml Japanese liqueur

5ml Cherry liqueur

10ml Lapsang and cumin syrup

2 Dashes of bitters

Method: Into an ice filled stirring jar, combine all the ingredients. Stir well and strain into an ice filled old fashioned glass. Garnish with orange peel.

(1.9 standard drinks*- 1.9 units per serve)



Haig Club Supreme

The perfect serve to savour the crisp ad citrusy combination of HAIG CLUB™ and sparkling water, finished with fresh lemon peel.

50ml HAIG CLUB™

200ml Soda water

Method: Fill a high ball glass with ice and add the Haig and soda water. Stir well to combine and garnish with lemon peel.

(2.0 standard drinks*- 1.6 units per serve)

The SMIRNOFF, GORDON’S, HAIG CLUB and JOHNNIE WALKER BLACK LABEL words and associated logos are trademarks © Diageo 2015.

Chris Strong is currently based in Dubai and can be found behind the bar at Asia Asia.