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Register for Raising the bar

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SIGN UP TO THE PROGRAMME

“Raising the Bar” is Diageo’s new global programme to support pubs and bars as you welcome customers back following the COVID-19 pandemic. We want to stand beside you every step of the way. The $100 million “Raising the Bar” fund will provide targeted investment to help neighbourhood pubs and bars in many cities to re-open your doors and promote safe socialising. These cities include New York, London, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Shanghai, Mumbai, Nairobi, Dar es Salaam, Kampala, Sydney and beyond.

If you are a bar or pub owner in the locations listed below and you would like to apply for this fund, please select the relevant country. We invite all other bars and pubs to explore Diageo Bar Academy for free access to digital training and practical support. You will be able to access best practice training on how to implement social distancing, enhance hygiene measures and optimize your recovery. We will regularly update the content to ensure it is relevant for your business and provide you with cutting edge assets to support you in raising the bar.

  • Australia

    Australia

    In collaboration with Bundaberg Rum, the “Raising the Bar” fund will invest $11.5 million in the immediate-term and over the next 12-24 months to help on-premise venues in Australia adapt and emerge stronger from this crisis.

  • India

    India

    The Rs 75 crore “Raising the Bar” fund in India, will provide targeted investment to help licensed pubs and bars in the below mentioned cities to re-open their doors and promote safe socialising.

  • UK & IRELAND

    UK & IRELAND

    If you are a pub or bar owner in the UK or Ireland, please find the application for Raising the Bar at www.mydiageo.com.

  • Kenya

    Kenya

    “Raising the Bar with Tusker ” is Diageo’s new global programme to support pubs and bars as you welcome customers back following the COVID-19 pandemic. We want to stand beside you every step of the way.

  • Tanzania

    Tanzania

    SBL through its Serengeti Premium Lager beer will contribute to the development of bars located in the cities of Dar es Salaam as well as Zanzibar, Mwanza and Arusha in the amount of 2.6 billion shillings of the "Nyanyua Baa" fund.

  • Uganda

    Uganda

    "Raising the Bar” is Uganda Breweries’ (UBL) initiative as part of Diageo’s new global programme to support bars as you welcome customers back following the COVID-19 pandemic. We want to stand beside you every step of the way.