My name is…
Justin Smyth

My role is….
Global Ketel One Vodka Ambassador and Reserve Portfolio Ambassador for Emerging Markets

I’m based in…
London, UK

I’ve worked in the industry for…
17 years

Happiness in a glass is…
A well-crafted cocktail made by a passionate bartender

I love working with…
The bartenders who are the future of our industry and knowing that today they can have such a wonderful career with many avenues of possibility

Latest best experience…
The recent World Class Global Finals in London. Seeing the bartenders arrive as competitors and leave as family.

Top tip…
RESPECT… For others, for your brand, for yourself and for your industry