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Join Diageo Bar Academy

Sign up for Diageo Bar Academy membership to become the best version of yourself with access to resources, eLearning and more.


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Reach Your Potential

Want to stand out in the bar industry? Get the skills to smash expectations with quality expert training from Diageo Bar Academy.

Designed to help you reach your full potential, uncover unparalleled insights and build expertise with our exclusive resources, Masterclasses and more.

Use our online and in-person training from industry experts at the top of their game to help you get to the top of yours.

With benefits like these, becoming part of our global community may be the best career choice you’ll ever make.

  • Free membership. You can't put a price on quality bar resources, so we don't. Access industry-leading insights, training, and recipes with a free account.
  • E-learning. Award-winning and comprehensive. Take your industry education into your own hands and develop at your own pace.
  • News and trends. Always have your finger on the pulse. Access all the latest news and industry trends delivered straight to your inbox.
  • Expert and influencer-led content. Learn from the best as a Diageo Bar Academy member. Get the edge over your competitors with insights from World Class winners and elite bartenders.
  • Access Recipes. Let your drinks tell your story. Get inspired by countless creative recipes you can adapt to suit your venue's style.
  • Downloadable content. Use our downloadable resources to always have access to information when you need it most.