Cocktail Martini with small plates of food on table


Mastering the Art of Spirits & Food

In this masterclass webinar, Matt and Marios discuss the concept of using food and spirits pairings to elevate the customer experience and create complementary bar menu items.


Authors: Matt Guest and Marios Zlatinis

Estimated watch time: 47 Minutes

Tell a Spirit’s Story

Today’s customers are open to new tastes and experiences. Exploit this opportunity to tell a spirit’s story via a complementary dish or cuisine. Whether you’re serving aperitif or digestif, be creative in how you select flavours of appetizers and foods to offer your guests a wonderful experience.

Showcase Expertise

Every moment or touch point in your bar or restaurant offers an opportunity to excite guests with new concepts. Bartenders can leverage such occasions to showcase their creativity and impress guests; hence the importance of expanding your knowledge.

In this Diageo Bar Academy masterclass webinar, watch as Matt Guest and Marios Zlatinis share tips on how to tailor your menu to introduce spirits and food pairings to guests. This can be via aperitifs, digestifs or cocktail pairing that get guests interested in exploring your menu offerings.

You’ll learn how to promote spirits and food and make the most of your menu through creative recipes. Be sure to follow us on Facebook and Instagram for exciting updates and be the first to know about upcoming webinars.

Key Learning Outcomes

  • Learn the benefits of being knowledgeable in spirits and food
  • Learn how to match your cuisine types
  • Understand how to promote spirits and food in your venue

Watch Our Webinar Now!

Masterclass: Mastering the Art of Spirits & Food