For those starting out in the industry, get access to unlimited resources to help you master the basics and build confidence in your role.
Casamigos
CasamigosExplore Casamigos and its ultra-smooth tequila and mezcal – made to share. Learn more about its craft and how to make guests’ favourite Casamigos tequila cocktails.
Egg Whites in Cocktails
Cracking the Code of Egg Whites in CocktailsThe ultimate guide to egg whites in cocktails, with dos, don’ts and half a dozen cracking recipes.
6 BAR INDUSTRY TRENDS TIPPED FOR 2025
6 BAR INDUSTRY TRENDS TIPPED FOR 2025Discover some of the cocktail trends and bar industry shifts that are set to lead the way in 2025, with tips, insights and predictions from industry experts.
DESSERT COCKTAILS: GIVE YOUR GUESTS A SWEET EXPERIENCE
Guest treat trendsIn this expert-led Masterclass, learn how to enhance your guest experiences with indulgent cocktails, all whilst increasing your profit.
BECOME A BETTER BAR PROFESSIONAL
JOIN DIAGEO BAR ACADEMYTake time to learn and be inspired by being part of a global community. Access free unlimited resources, expertly crafted and inspired by the industry’s best.
UNLIMITED RESOURCES, EXPERTLY CRAFTED
E-LEARNING COURSESDiageo Bar Academy is passionate about helping bar professionals unlock their true potential. Access the latest expert-led content and resources, including masterclasses, eLearning, trend-led articles and quizzes.
MEMBERS ONLY
JOIN DIAGEO BAR ACADEMYUnlock exclusive members-only resources and content by becoming a member of Diageo Bar Academy today. Access premium content including exclusive eBooks, video learning resources, quizzes, plus much more….
WHAT MEMBERS SAY
WHAT MEMBERS SAY
"Becoming a member of Diageo Bar Academy has given me the tools and inspiration to be the best bartender I can be."
Luca H
"I feel much more connected being part of Diageo Bar Academy’s global community. Getting access to its live masterclasses and online content has given me so much confidence in my role as a bar manager."
Helena M
LEVEL UP YOUR SKILLS & EXPERIENCE
Get access to unlimited resources at every stage of your bar professional career. From starting up in the industry to those running or managing a bar venue, find unlimited resources to support and provide inspiration in your role.
BEGINNER LEVEL
The Ultimate Guide to Essential Service Skills
Essential service skills are crucial in any bar and contribute to the overall venue success. Discover how to implement the best service using this guide.
Basic Bar Tools Quiz
Every bartender needs to know their basic tools inside out. Put your bar tools knowledge to the test in the bar tools quiz!
Bartender Career Guide - Getting Ahead In The Bar Industry
Learn the skills and talents you should focus on developing to help you take the next step in your bar career.
EXPERIENCED LEVEL
For more experienced bar professionals, discover new trends, innovations, and endless resources to help you elevate your skills and techniques.
Delivering great hospitality and a superior guest experience
Great hospitality is about going above and beyond for our guests and building instant rapport based on fantastic communication.
Advanced Cocktail Techniques Quiz Part 1
Feel like you’re a cocktail making maestro? Think you’ve wrapped your head around some of the tougher techniques? Test yourself with this quiz to see what level you’re at.
A Guide to Cocktail Clarification
Cocktail clarification has become a quest for many mixologists. Explore this technique and the best tools for clarified cocktails.
MANAGER OR OWNER LEVEL
For those who manage or own a bar business, dive into unlimited resources sharing industry best practice and ways to improve service.
6 Essential Leadership Skills for Bar Managers
Explore the six most important leadership skills that any bar manager in hospitality needs to have for a successful career.
Motivating and Inspiring Your Team
Unlock essential principles to help your team feel valued, encouraged and empowered to participate in and contribute to your business's success.
Bar Finance Quiz
Know all the different costs associated with running a bar? Confident that you can effectively manage money and cashflow. Take this quiz to find out where you’re at.
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