Bartender giving out drinks menus

Our Vision

The Diageo DNA

Diageo Bar Academy is a global community where expectations are raised, and industry best practice is shared.

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Our global community

Reaching millions of followers online and engaging thousands of members across the world, our vision is to equip bar professionals – at every level – with skills and experience to become the best they can be and, in turn, raise industry standards around the world.  

Diageo Bar Academy is committed to:

  • Equipping bar professionals, including bartenders, servers and managers, with the skills, knowledge and techniques to become the best they can be. 
  • Connecting a global community that is committed to raising the standards of the bar industry. 
  • Providing expert training and inspiration for bar professionals from every background.

Sign up as a member today and become part of a global community seeking more.