WHAT IS WORLD CLASS?

For over 17 years, WORLD CLASS has been inspiring the global bar community — celebrating creativity, craft and unforgettable moments behind the bar and beyond. What began as a bartender competition has grown into a worldwide movement that champions modern cocktail culture and a contemporary approach to Fine Drinking.

Every year, WORLD CLASS brings together exceptional bartending talent from around the world in the pursuit of one title: WORLD CLASS Bartender of the Year. Bartenders from over 50 countries step onto national and international stages to showcase their craft, passion and personality.

The journey begins locally at the WORLD CLASS National Finals in Germany, Austria and Switzerland, where the Top 10 bartenders from each country earn their place on the European stage. As we embark on the 2026 cycle, WORLD CLASS opens an exciting new chapter with the launch of the WORLD CLASS European Final — a new stage where Europe’s standout talents come together to compete at continental level. From there, the competition continues toward the WORLD CLASS Global Finals, where the world’s best bartenders ultimately come together. The exact dates of the finals are yet to be announced. 

Welcome to WORLD CLASS 2026 — where passion meets creativity, and bartending reaches new heights.

What characterises a WORLD CLASS bartender?

A WORLD CLASS bartender stands for creativity, expertise and excellence behind the bar. They combine a profound understanding of WORLD CLASS brands and Fine Drinking with the ability to translate knowledge into distinctive, well-crafted drinks.

With strong technique, a sharp eye for detail and a genuine sense of hospitality, a WORLD CLASS bartender delivers consistently high standards — not just in what they serve, but in how they serve it.

What defines a WORLD CLASS drink?

A WORLD CLASS drink brings innovation and precision into perfect harmony. From creative ingredients and striking presentation to meticulous balance and flawless execution, each serve tells a story of quality, creativity and artisanal craft.