Digital Skills and Innovations

AI-Generated Cocktails

Artificial Intelligence is all of the talks right now, but can it write a cocktail menu? We asked it for three ‘unique, interesting’ recipes – find out more!

Content to revenue: Using social media to impact your bottom line

Author and Founder of Beautiful Booze, Natalie Migliarini, shares her top tips on how to use social media to create a positive business impact.

How Social Media Can Benefit Your Bar

Discover how social media can drive footfall to your bar, improve your guest experience and benefit your bottom line.

How to Make Your Venue Discoverable Online

Learn how to get your bar seen online and capitalise on search and SEO to boost visibility in these bite-sized videos.

How to Stock Your Backbar Profitably

Learn how to properly stock your backbar with the right products to boost the profitability of your venue.

Making the Most of Online Bar Reservations to Grow Your Venue

Online reservations reduce errors, simplify your work, and improve customer experience. Watch this bitesize session and learn how to use online bar reservations.

Social Media Basics for Bar Professionals

Social media allows you to connect with a large audience to grow your bar business. Watch this video as Influencer Natalie Migliarini from Beautiful Booze takes you through a social media 101.

Successfully Introducing Digital Menus

Learn how to create a compelling digital menu for your venue to reach more customers and stay ahead of the competition.

Using Instagram to drive foot traffic to your venue

Watch this bite-sized video hosted by Natalie Migliarini to learn how to best use Instagram and its features to drive foot traffic to your venue.

 Five Effective Online Strategies to Promote Your Bar

Explore five impactful strategies, from email marketing to social media and SEO, to promote your bar and attract new customers.