Ketel One Book of Cocktails

The Martini, Reimagined

The martini’s evolution is a testament to its enduring appeal. Over the decades, it has evolved from a sweet, gin-based cocktail into the dry vodka drink we know and love today. Its journey has been shaped by key moments, like the shift in consumer preferences from sweet vermouth to dry in the early 20th century and the rise of vodka during Prohibition. The martini is more than just a drink, though; it’s a timeless symbol of style and creativity.

 

When Ketel One Family-Made Vodka was introduced to the United States in 1983, it provided a refined foundation for a new wave of martinis, including the game-changing espresso martini. Ketel One’s dedication to quality and craftsmanship is why it became (and remains) the vodka of choice for bartenders and consumers seeking a more sophisticated cocktail experience. In no small part thanks to Ketel One, the martini remains a living tradition, inspiring new generations of bartenders and cocktail enthusiasts.

 

As cocktail culture has evolved, Ketel One has remained at its center. From the 'tini craze of the late 20th century to the resurgence of classic cocktails, Ketel One ensures that each martini is a testament to precision and elegance, the very embodiment of Made to Cocktail.

 

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