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Blogs & Inspiration

Content To Revenue: Using Social Media to Impact Your Bottom Line

Uncover how to use social media to create a positive business impact. From boosting the profile of your venue to engaging with your audience, discover the tools you need to know to drive sales and compete for market share.

Author: Natalie Migliarini, Author & Founder of Beautiful Booze

Estimated watch time: 12 minutes

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Social Media Strategy

Highlighting the importance of creating a social media strategy, Natalie provides practical advice and real-life examples of why every bar should utilise social media to host its menus and maximise revenue from features such as IG Shops.

As well as practical solutions, Natalie provides expert advice on how to use social media to engage communities to build advocacy by:

Running competitions
Responding to engaged consumers
Building a micro-influencer community
Running loyalty programmes

Watch Now: Gearing Social Media for Business Impact

Social media is one of the biggest game changers in the hospitality landscape and you should now have the tools needed to create a functional social media strategy that has a positive impact on your venue’s bottom line. Bookmark this page to rewatch the video as you build the profile of your business on social media.

Key Takeaways

Create a functional social media strategy for a positive effect on your bottom line.
Tailor your strategy to your business, this will differ to other establishments.
Remember that on social media it’s people first, business second.
Encouraging user generated content is key to engaging with communities.
Host your menu on your social channels.
Leverage all available features, such as IG Shops, to help drive sales.
Ensure you manage your community effectively and handle any negative feedback sensitively.