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EXPLORE ALL DRINKS CATEGORIES
Learn more about the unique flavours and characteristics of Alcohol categories and how to put them to best use behind your bar.
EXPLORE DRINKS CATEGORIES
Irish Whiskey
Discover the history and heritage behind Irish whiskey and the stages of Irish whiskey production.
Scotch Whisky
The Scotch story dates back more than 500 years. Discover how this iconic whisky is made, and how to enjoy the finished product.
American Whiskey
Uncover the history and heritage behind American Whiskey, as well as key facts into the production process and key American Whiskey serves.
Single Malts
Do you use single malts in your bar? If not, you could be missing out on a world of flavour. Find out more about these delectable spirits.
Rest of World Whiskies
From Japanese to Canadian Whiskies, there are plenty of liquid variations around the world. Discover the similarities and differences of global whiskies.
Beer
Discover the history, types of beer, ingredients, production techniques, the perfect Guinness pour and how to use beer in cocktails.
Vodka
Discover Vodka's intriguing history, production techniques, modern innovations like charcoal distillation, and creative vodka cocktail recipes.
Tequila
Discover the world of tequila and learn about its ancient history, distillation processes, different categories and distinct flavours.
Gin
Explore the fascinating world of gin, with its rich history, meticulous craft, diverse botanical blends and iconic cocktails.
Rum
Discover the history of rum, distinctive production processes and types of rum that paved the way for today's aromatic realm of rum cocktails.
Liqueurs, Bitters and Vermouth
Learn about the fascinating history of liqueurs, range of production methods and richly diverse varieties used in cocktails today.
Baijiu
With the growing trend and demand for Asian ingredients in drinks, Baijiu has become increasingly popular across the world. Discover more about this exciting liquid and how to serve it in your bar.
Low and No Alcohol
Discover everything on the growing phenomenon that is low and no alcohol, from types of low and no beverages to key serves.
Cognac & Other Fruit Brandies
Explore the history, crafting process, ageing, and blending of cognac, and the differences between brandy, cognac, and fruit brandies.RELATED CONTENT
OUR BRANDS
Learn more about our great brands and offerings and discover what makes them unique for guests and bartenders.
ALCOHOL CATEGORIES
Discover articles related to specific alcohol categories and brands.
Extra Recipes
Easy Cocktail Recipes: Discover our refreshing and simple cocktail recipes for all occasions. From classic to creative, shake up something special today.
