Skip to main
Diageo Bar Academy
Stay informed, inspired and connected
Instagram logo
Instagram
Facebook logo
Facebook
GET IN TOUCH
Contact Us
JOIN OUR NEWSLETTER
DrinkiQ
Drinkaware
Diageo
The Diageo One
The Bar

Compliance Footer

  • Conditions of Use
  • Diageo Privacy Centre
  • Community Guidelines
  • Accessibility
  • Privacy and Cookie Notice
  • Drink Responsibly
  • Drink IQ
  • TheBar.com
Please do not share with anyone under the legal purchase age for alcohol. Drink Responsibly.
© Diageo 2026
Diageo Bar Academy
EVENTS
LOGINREGISTRATION
EVENTS
LOGINREGISTRATION
  • Classic gin cocktails
    Generic Promo & Hero Banner Pink Background

    Casamigos

    Explore Casamigos and its ultra-smooth tequila and mezcal – made to share. Learn more about its craft and how to make guests’ favourite Casamigos tequila cocktails.

    Casamigos
  • Egg whites in cocktails
    Generic Promo & Hero Banner Pink Background

    Egg Whites in Cocktails

    The ultimate guide to egg whites in cocktails, with dos, don’ts and half a dozen cracking recipes.

    Cracking the Code of Egg Whites in Cocktails
  • red cocktail on a wooden board.
    Generic Promo & Hero Banner Pink Background

    6 BAR INDUSTRY TRENDS TIPPED FOR 2025

    Discover some of the cocktail trends and bar industry shifts that are set to lead the way in 2025, with tips, insights and predictions from industry experts.

    6 BAR INDUSTRY TRENDS TIPPED FOR 2025
  • Guest treat trends
    Generic Promo & Hero Banner Pink Background

    DESSERT COCKTAILS: GIVE YOUR GUESTS A SWEET EXPERIENCE

    In this expert-led Masterclass, learn how to enhance your guest experiences with indulgent cocktails, all whilst increasing your profit.

    Guest treat trends
  • Cocktail on table garnished with fruit
    Generic Promo & Hero Banner Pink Background

    BECOME A BETTER BAR PROFESSIONAL

    Take time to learn and be inspired by being part of a global community. Access free unlimited resources, expertly crafted and inspired by the industry’s best.

    JOIN DIAGEO BAR ACADEMY
  • cocktail being served at bar
    Generic Promo & Hero Banner Pink Background

    UNLIMITED RESOURCES, EXPERTLY CRAFTED

    Diageo Bar Academy is passionate about helping bar professionals unlock their true potential. Access the latest expert-led content and resources, including masterclasses, eLearning, trend-led articles and quizzes.

    E-LEARNING COURSES
  • Unlock bonus member-exclusive content – all for free - by becoming a member of Diageo Bar Academy today.
    Generic Promo & Hero Banner Pink Background

    MEMBERS ONLY

    Unlock exclusive members-only resources and content by becoming a member of Diageo Bar Academy today. Access premium content including exclusive eBooks, video learning resources, quizzes, plus much more….

    JOIN DIAGEO BAR ACADEMY

WHAT MEMBERS SAY

bartender behind bar pouring spirit into glass

WHAT MEMBERS SAY

"Becoming a member of Diageo Bar Academy has given me the tools and inspiration to be the best bartender I can be."

Luca H

"I feel much more connected being part of Diageo Bar Academy’s global community. Getting access to its live masterclasses and online content has given me so much confidence in my role as a bar manager."

Helena M

LEVEL UP YOUR SKILLS & EXPERIENCE

Get access to unlimited resources at every stage of your bar professional career. From starting up in the industry to those running or managing a bar venue, find unlimited resources to support and provide inspiration in your role.

BEGINNER LEVEL

For those starting out in the industry, get access to unlimited resources to help you master the basics and build confidence in your role.

  •  Bartender serving customer an orange cocktail.

    The Ultimate Guide to Essential Service Skills

    Essential service skills are crucial in any bar and contribute to the overall venue success. Discover how to implement the best service using this guide.
  • Bartender mixing a cocktail

    Basic Bar Tools Quiz

    Every bartender needs to know their basic tools inside out. Put your bar tools knowledge to the test in the bar tools quiz!
  • Bartender prepping the garnish on the cocktail

    Bartender Career Guide - Getting Ahead In The Bar Industry

    Learn the skills and talents you should focus on developing to help you take the next step in your bar career.

EXPERIENCED LEVEL

For more experienced bar professionals, discover new trends, innovations, and endless resources to help you elevate your skills and techniques.

  • Bartender finishing up a high-end cocktail topping with garnish*

    Delivering great hospitality and a superior guest experience

    Great hospitality is about going above and beyond for our guests and building instant rapport based on fantastic communication.
  • 2 pink cocktails

    Advanced Cocktail Techniques Quiz Part 1

    Feel like you’re a cocktail making maestro? Think you’ve wrapped your head around some of the tougher techniques? Test yourself with this quiz to see what level you’re at.
  • Bartender in white shirt holding a gold cocktail with orange slice garnish.

    A Guide to Cocktail Clarification

    Cocktail clarification has become a quest for many mixologists. Explore this technique and the best tools for clarified cocktails.

MANAGER OR OWNER LEVEL

For those who manage or own a bar business, dive into unlimited resources sharing industry best practice and ways to improve service.

  • Bar staff member using laptop at the bar

    6 Essential Leadership Skills for Bar Managers

    Explore the six most important leadership skills that any bar manager in hospitality needs to have for a successful career.
  •  A bar manager talking to her team with a smile

    Motivating and Inspiring Your Team

    Unlock essential principles to help your team feel valued, encouraged and empowered to participate in and contribute to your business's success.
  • A bartender using a tablet in a bar

    Bar Finance Quiz

    Know all the different costs associated with running a bar? Confident that you can effectively manage money and cashflow. Take this quiz to find out where you’re at.
Bartender adding a leafy garnish to a cocktail

DON'T MISS OUT

Subscribe to our newsletter to receive the latest news, events and updates directly to your inbox.

Twitter/X IconPOSTFacebook logoSHAREEmail LogoEMAIL