How I Became World Class – Jack Sotti
The World Class bartender talks career, inspiration and his famous levitating cocktailRead more
Exploring the World of Rum with Ian Burrell
Find out the history, story and trends of this popular spiritRead more
Diageo Bar Academy Essentials E-learning
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Your Guide to the City of Rio
A guide to Rio de Janeiro by Top Brazilian bartender Tai BarbinRead more
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Tips to enhance customer drinking experience
Customer service is a very important part of the jobRead more
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Global flavours for innovative cocktails
We travelled the globe to find out what local ingredients top bartenders are usingRead more
DISCOVER THE PASSION BEHIND THE BLENDS
Join the new Johnnie Walker™ Bartender Mentoring ProgrammeFind out more
Emerging Bar Trends in Asia
Trends from one of the most evolving continents in the drinks industryRead more
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Welcome to Diageo Bar Academy
The top training, inspiration, and networking hub for bar professionals.
The world's No.1 premium drinks company brings all you need to help you raise the bar and your career: training and education, bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world renowned bartenders.