The ultimate guide to spirit upsellingDiscover
Top of the Class
A World Class JourneyDISCOVER
Meet Our trainer - Brandon Grusd
Shares his favourite drinking spots in South AfricaFIND OUT MORE
THINK OUTSIDE THE GLASS
Exploring the role of design
BAR TOOL COOL
TOP TIPS TO MASTER BAR TOOLS
SMARTEN UP FROM THE START
The ultimate workstation set-upFIND OUT MORE
Getting on the List
How to be on the 50 Best Bars ListExplore
INNOVATIVE SERVES FOR SUMMER
Jon Hughes shares his hottest summer servesFind out More
Welcome to Diageo Bar Academy
The top training, inspiration, and networking hub for bar professionals.
The world's No.1 premium drinks company brings all you need to help you raise the bar and your career: training and education, bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world renowned bartenders.
Raise the Bar. Improve your skills, inspiration and knowledge by training with us.
Cutting-edge features from bartending experts. Enhance your bar chat and keep up with trends.
Information, cocktails, suggestion serves and latest news from our world- leading brands.
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