Online Training and e-Learning
Whether you're a seasoned bar pro or just starting out in the industry, we're serving up the skills and techniques you need to know to stay at the top of your game.
The success of every career depends on continuous learning and training — bartending is no exception. At Diageo Bar Academy we have something for every bar professional.
Whether you are just starting out and want to get a firm grasp on the fundamentals or are more established and looking at how to make your serves distinctive, we have it all.
We also know your time is precious, so if you’ve five mins or five hours we have an article, quiz, masterclass or module, designed to suit you.
All created, crafted, hosted and delivered by global industry experts.
Bartender Skills and Techniques
Creativity, mixology experience and extensive knowledge of spirits and cocktails are essential for the success of every bartender. You need to learn as much as you can and experiment with different tools, techniques, and recipes to hone your skills. Here you’ll find all the resources you need to improve your bartending skills. Learn everything from basics like shaking and stirring to using different tools like jiggers.
Delivering great customer service goes beyond offering delicious drinks and meals. It involves everything from the moment a customer sets foot in your venue to when they leave. Every touchpoint in between should impress guests and give them a reason to return to your venue. This section provides all the resources you need to deliver stellar customer service and exciting experiences throughout the customer journey. Get started to learn more!
As a bar manager or bar owner, you’re responsible for everything in your venue, from drinks to employee welfare. You need to know how to manage a great team, make profitable menus, ensure safety and hygiene, market your venue, and run everyday operations. In this section, discover all the resources you need to run and manage a successful bar. Explore everything from team management to digitisation.
Careers, Leadership Skills and Wellbeing
As a bar professional, there are many career paths you can take, such as mixologist, bartender, bar manager, etc. These careers can have unique demands like long working hours, travelling, etc. In some cases, the experience can be overwhelming, so you need to learn how to take care of your well-being. From diet to relationships, this section covers everything on how to lead a successful bar career while looking after yourself to ensure the right balance. Get started!