Masterclass
How to Engage with Customers Online and Grow Your Brand
Authors: Lauren Mote, Diageo Reserve Global Cocktailian; Julian Short, A World Class South African Bartender; Gemma Duff, Diageo World Glass Ambassador & Cocktail Porter
Estimated watch time: 43 minutes
In this webinar, Global Cocktailian Lauren Mote and special guests Julian Short and Gemma Duff share tips for growing your online presence and engaging with customers online.
Harness the Power of Online Presence
The internet offers bar owners and managers an opportunity to drive growth, attract customers, and improve customer service. With different platforms to use, you can connect with your audience, understand their needs, address their questions, and showcase your venue in innovative ways.
Expert Tips and Practical Solutions
In this Diageo Bar Academy masterclass webinar, watch as Global Cocktailian Lauren Mote and special guests Julian Short and Gemma Duff explore the ways to make your business unique online through offering added value to customers, improving your packaging, making connections online, and supporting the local community. Also, you’ll learn how to share quality content, improve cocktail deliveries, and get feedback from customers using the right channels.
Key Learning Outcomes
Highlighting your brand online to grow your presence
Communicating with customers at home to enhance deliveries
Offering quality and satisfactory service to customers online
Masterclass Chapters
04:05 - 15.28 - Highlighting your brand online
16:00 - 29:52 - Communicating with Customers at Home
30:08 - 38:58 - Servicing Customer Online
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