BIG SHAKES AND HOT TAKES
INDUSTRY INSIGHTS FOR THE YEAR AHEADFIND OUT MORE
STIRRING UP LIKES
HOW TO MARKET YOUR BAR IN THE DIGITAL WORLDFIND OUT MORE
Diageo Bar Academy Essentials E-learning
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THE ‘FORGOTTEN CLASSICS’FIND OUT MORE
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FOLLOWING THE STORY OF DON JULIO
the original pioneer of the tequila industryFIND OUT MORE
Whatever your level, we have the course for you. Find out how we can help you advance your career today.
Need some inspiration? Take a look at our expertly crafted cocktail recipes to shake up those serves.
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Welcome to Diageo Bar Academy
The top training, inspiration and networking hub for bar professionals.
The world's no.1 premium drinks company provides everything you need to raise the bar and enhance your career: training and education, bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world-renowned bartenders.