Innovative ways to maintain engagement and generate revenueREAD MORE
HOME GROWN INGREDIENTS AND FLAVOURSWATCH NOW
Bringing inspired conversations from the best in the industryTUNE IN
From podcasts to articles, webinars and more, we’ve got advice from industry expertsFIND OUT MORE
COCKTAILS WITH A SIDE OF CINEMA
Expand your knowledge of iconic movies and the classic cocktails they’ve inspired!SEE MORE
Whatever your level, we have the course for you. Find out how we can help you advance your career today.
Need some inspiration? Take a look at our expertly crafted cocktail recipes to shake up those serves.
Get inspired, enhance your skills and connect with the community in the Diageo Bar Academy webinar sessions.
Welcome to Diageo Bar Academy
The top training, inspiration and networking hub for bar professionals.
The world's no.1 premium drinks company provides everything you need to raise the bar and enhance your career: training and education, bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world-renowned bartenders.