5 TIPS TO MAKE YOUR COCKTAILS PROFITABLE
Top tips to make sure your cocktails look and taste great but also make your bar’s bank balance smileLEARN MORE
BEHIND THE LIQUID: A GIN TO FULFIL THE SENSES
We explore the remarkable story of gin and TanquerayFIND OUT MORE
Diageo Bar Academy Essentials E-learning
Perfect your skills and deliver amazing customer experiencesSIGN IN TO START
SENSORY COCKTAILS WITH THOMAS ASKE
Thomas Aske shares his thoughts on creating modern sensory cocktailsFIND OUT MORE
LOOKING AFTER YOUR BAR TOOLS
Uber Tools tells us their top ten tips to keep your bar tools in tip top conditionFIND OUT MORE
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Welcome to Diageo Bar Academy
The top training, inspiration and networking hub for bar professionals.
The world's no.1 premium drinks company provides everything you need to raise the bar and enhance your career: training and education, bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world-renowned bartenders.