WELCOME TO VIRTUAL BAR
An immersive 3D experience. The first of its kind for the Bar Industry.STEP INSIDE
RUM 101 MASTERCLASS
Catch up as we explore all things Rum, plus a live demo that’ll experiment with flavours.WATCH NOW
Diageo Bar Academy E-learning
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ARE YOU A NEW BARTENDER?
Learn everything from first shift basics to making great cocktails.Read more now!
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EXCLUSIVE: BARTENDER 101 E-BOOK
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Whatever your level, we have the course for you. Find out how we can help you advance your career today.
See how great bars around the world are getting creative in maintaining customer engagement and generating revenue.
Get inspired, enhance your skills and connect with the community in the Diageo Bar Academy live Masterclasses.
From classic cocktails, to honing your highballs, seasonal serves and more. It's time to get your creative juices flowing!
Our extensive collection features hundreds of classic and creative recipes. Search by drinks category, brand, season or occasion.
CAREERS AND WELLBEING
Tips from industry experts on everything from career development, to improving your health and wellbeing.
Whether you're mixing a classic Margarita or shaking a signature Whiskey Sour, we've got you covered.
Welcome to Diageo Bar Academy
The top training, inspiration and networking hub for bar professionals.
The world's no.1 premium drinks company provides everything you need to raise the bar and enhance your career: training and education, bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world-renowned bartenders.