A RECIPE FOR ONLINE SUCCESS: SOCIAL MEDIA
If your outlet is not already on social media it is time to startFind out how
Diageo Bar Academy Essentials E-learning
Perfect your skills & deliver amazing customer experiences with Essentials E-learningSIGN IN TO START
CHINESE NEW YEAR COCKTAILS
As the year of the rooster approaches, Paul Mathew creates some celebratory servesRead more
JOIN THE DIAGEO BAR ACADEMY MOVEMENT
Explore Diageo Bar Academy's articles, insights training's at the touch of a fingertipJOIN HERE
TOP TRENDS OF 2017 WITH ALEX KRATENA
Find out the top 2017 cocktail and mixology trends and how to use them in your bar!Discover more
Drink of the month: Haig Club New Old-Fashioned
A twist on this ritual classic with vermouth to add a sweet, fruity noteGet recipe
NEW YEAR'S RESOLUTIONS BARTENDERS SHOULD MAKE
Leading bartender, Dan Dove, gives his top tips on how to progress your career this yearRead More
Sign up to become a Diageo Bar Academy Member todaySign Up
Sign Up For Free
Access e-learning, downloadable assets & connect with global experts. What are you waiting for?
Raise the Bar. Improve your skills, inspiration and knowledge by training with us.
Embark on an epic journey of flavours, passion and fun in the world of Johnnie Walker.
Information, cocktails, suggestion serves and latest news from our world- leading brands.
Welcome to Diageo Bar Academy
The top training, inspiration, and networking hub for bar professionals.
The world's No.1 premium drinks company brings all you need to help you raise the bar and your career: training and education, bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world renowned bartenders.