CRAFTING WORLD CLASS COCKTAILS: TRENDS, TIPS & TECHNIQUES!
Share insider tips on how to create competition-worthy cocktails.
CATCH UP NOW
CREATING FOOD & DRINK EXPERIENCES IN YOUR VENUE
Discover the key to unlocking extraordinary customer experiences
WATCH NOW_(1).jpg)
UNDERSTAND WHISKY FLAVOUR TO BUILD A UNIQUE COCKTAIL MENU
Take a deep dive into whisky flavour and unlock unique whisky cocktails
WATCH NOW
EXCLUSIVE: BARTENDER 101 E-BOOK
Get your MUST-HAVE free guide for everyone in the bar industry when you become a member today!
SIGN UP
SHAKE UP YOUR INBOX
Sign up to our newsletter today for the latest news, recipes and exclusive event access!
SIGN UP NOW57.png)
Diageo Bar Academy E-learning
Take one of our courses to grow your skills today!
SIGN IN TO START
JOURNEY INTO VIRTUAL BAR
Keep learning. Get creative. Be inspired. Stay connected.
STEP INSIDE
Training
Whatever your level, we have the course for you. Find out how we can help you advance your career today.
BAR INITIATIVES
See how great bars around the world are getting creative in maintaining customer engagement and generating revenue.
MASTERCLASS
Get inspired, enhance your skills and connect with the community in the Diageo Bar Academy live Masterclasses.
DRINKSPIRATION
From classic cocktails, to honing your highballs, seasonal serves and more. It's time to get your creative juices flowing!
RECIPES
Our extensive collection features hundreds of classic and creative recipes. Search by drinks category, brand, season or occasion.
CAREERS AND WELLBEING
Tips from industry experts on everything from career development, to improving your health and wellbeing.
9.jpg)
OUR BRANDS
Whether you're mixing a classic Margarita or shaking a signature Whiskey Sour, we've got you covered.
TECHNIQUES & TOOLS
The correct tools, combined with practice and passion are key to staying at the top of your bartending game.
Welcome to Diageo Bar Academy
The top training, inspiration and networking hub for bar professionals.
The world's no.1 premium drinks company provides everything you need to raise the bar and enhance your career: training and education, bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world-renowned bartenders.