THE STORY OF THE MARGARITA
The history of one of the world’s favourite drinksFIND OUT MORE
LOW ABV COCKTAILS
Tim Philips-Johansson looks at the changing cocktail cultureLEARN MORE
Diageo Bar Academy Essentials E-learning
Perfect your skills and deliver amazing customer experiencesSIGN IN TO START
GIN IT TO WIN IT
250 YEARS OF GORDON'SLEARN MORE
BEYOND FOOD & DRINK
MEASURING THE INTANGIBLESFIND OUT MORE
Become a Diageo Bar Academy Member todaySign Up
Winning the hearts and minds of YOUR guests
HOW TO MAKE THE BEST RECOMMENDATIONS FOR YOUR CUSTOMERLEARN MORE
Whatever your level, we have the course for you. Find out how we can help you advance your career today.
Need some inspiration? Take a look at our expertly crafted cocktail recipes to shake up those serves.
Stay up to speed with the latest trends, news and tips by signing up to our monthly newsletter today.
Welcome to Diageo Bar Academy
The top training, inspiration and networking hub for bar professionals.
The world's no.1 premium drinks company provides everything you need to raise the bar and enhance your career: training and education, bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world-renowned bartenders.