Classic gin cocktails

Casamigos

Explore Casamigos and its ultra-smooth tequila and mezcal – made to share. Learn more about its craft and how to make guests’ favourite Casamigos tequila cocktails. 

Casamigos
Egg whites in cocktails

Egg Whites in Cocktails

The ultimate guide to egg whites in cocktails, with dos, don’ts and half a dozen cracking recipes.

Cracking the Code of Egg Whites in Cocktails
red cocktail on a wooden board.

6 Bar Industry Trends Tipped For 2025

Discover some of the cocktail trends and bar industry shifts that are set to lead the way in 2025, with tips, insights and predictions from industry experts.

6 Bar Industry Trends Tipped For 2025
Guest treat trends

DESSERT COCKTAILS: GIVE YOUR GUESTS A SWEET EXPERIENCE

In this expert-led Masterclass, learn how to enhance your guest experiences with indulgent cocktails, all whilst increasing your profit.

Guest Treat Trends
Cocktail on table garnished with fruit

Become a better bar professional

Take time to learn and be inspired by being part of a global community. Access free unlimited resources, expertly crafted and inspired by the industry’s best.

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Unlimited resources, expertly crafted

Diageo Bar Academy is passionate about helping bar professionals unlock their true potential. Access the latest expert-led content and resources, including masterclasses, eLearning, trend-led articles and quizzes.

E-Learning Courses
Unlock bonus member-exclusive content – all for free - by becoming a member of Diageo Bar Academy today.

Members Only

Unlock exclusive members-only resources and content by becoming a member of Diageo Bar Academy today. Access premium content including exclusive eBooks, video learning resources, quizzes, plus much more….

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WHAT MEMBERS SAY

"Becoming a member of Diageo Bar Academy has given me the tools and inspiration to be the best bartender I can be."

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"I feel much more connected being part of Diageo Bar Academy’s global community. Getting access to its live masterclasses and online content has given me so much confidence in my role as a bar manager."

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LEVEL UP YOUR SKILLS & EXPERIENCE

Get access to unlimited resources at every stage of your bar professional career. From starting up in the industry to those running or managing a bar venue, find unlimited resources to support and provide inspiration in your role.

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For those starting out in the industry, get access to unlimited resources to help you master the basics and build confidence in your role.

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For more experienced bar professionals, discover new trends, innovations, and endless resources to help you elevate your skills and techniques.

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For those who manage or own a bar business, dive into unlimited resources sharing industry best practice and ways to improve service.

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