Our Brands: Smirnoff
Explore the audacious story of Smirnoff, the world's No.1 vodka, triple distilled and ten times filtered for a smooth, versatile and gold award-winning taste.
Estimated reading time: 2 minutes
The Audacious, Pioneering Spirit of Smirnoff Vodka
The Audacious, Pioneering Spirit of Smirnoff Vodka
Smirnoff is the world's No.1 vodka, triple distilled and ten times filtered for a smooth, versatile and gold award-winning taste. With its unrivalled ingenuity born from brave beginnings, this iconic, trailblazing spirit is now enjoyed in over 130 countries worldwide, whether on the rocks, in a perfectly chilled Smirnoff Ice or as the hero of your guest's favourite cocktail.
Smirnoff's Bold Beginnings
Smirnoff's Bold Beginnings
In 1864, P.A. Smirnov set out with optimistic entrepreneurialism, ingenuity and perseverance to make high-quality spirits accessible to all. The result of his restless pursuit and years of experimentation created the foundation for Smirnoff 21.
Smirnoff's Pioneering Spirit
Since those early years of innovation, Smirnoff established itself as more than just a vodka, becoming a trailblazing instigator of many socialising and drinking trends. As a brand forever ahead of its time, Smirnoff infiltrated the United States as a white whiskey, ignited the cocktail revolution of the 1950s, invented Smirnoff Ice, and led the flavoured vodka revolution. A brand known to shake things up and do things a bit differently, Smirnoff has always been ahead of its time and driven cross-cultural appeal throughout its history.
WHAT IS SMIRNOFF VODKA MADE FROM?
Smirnoff vodka is made from just three ingredients: water, grain, and yeast. The grain used to make Smirnoff is usually corn, however rye and wheat are also used.
To find out more about vodka’s ingredients and production check out our vodka page.
Exciting, Diverse Flavours and Formats
Exciting, Diverse Flavours and Formats
With a mission to make exceptional vodka for all people, Smirnoff is the audacious spark that ignites the collective "we" but still very much encourage the unique “me”, finding ways to satisfy every taste.
Committed to inclusivity, togetherness and celebrating true diversity, Smirnoff is constantly innovating new spirits and cocktails to reflect the vibrance and diversity of the people who drink it.
Smirnoff Quick Facts
Heritage: Smirnoff No.21 Premium Vodka is the world's best-selling premium vodka.
Awards: Smirnoff is one of the most awarded vodka brands over the past decade and won Gold in the 2024 San Francisco World Spirits Competition.
Distillation/Ingredient: Smirnoff vodka is triple distilled from only the finest grains and filtered ten times to ensure purity and smoothness.
Tasting Notes: Exceptionally smooth with a clean palate.
Signature Serves
Smirnoff Espresso Martini
A rich and creamy but bitter blend of freshly-brewed coffee espresso coffee, Smirnoff No. 21 vodka, coffee liqueur and sugar syrup. View this Espresso Martini recipe.
Smirnoff Passionfruit Martini
Smirnoff No.21 vodka is shaken with passionfruit and vanilla, in this delicious, fruity modern classic. View recipe.
Smirnoff Citrus Cosmopolitan
The perfect pale pink drink, fresh and full of flavour. Citrus Smirnoff vodka, orange liqueur, cranberry and fresh lime...there's nothing cooler than a Cosmo!
Smirnoff Raspberry Cosmopolitan
The classic Cosmo with a raspberry zing! Smirnoff Raspberry chilled with orange liqueur, fresh lime and a splash of cranberry...pure berry bliss!
One Bottle, Many Tastes
Smirnoff’s purposeful ingenuity and celebration of the collective “we’ continues to inspire new flavours, delicious cocktails and ready-to-drink offerings for everyone and every occasion.
Smirnoff No.21
Introducing Smirnoff No.21 Premium Vodka, the exceptionally smooth-tasting No.1 Vodka worldwide and the perfect vodka to serve on the rocks or in a classic vodka cocktail recipe.
Smirnoff Ready To Drink
Smirnoff Ice is a true original, a category innovator and a social instigator. This easy-going, ready to drink mix is famous for its refreshing taste and carbonated citrusy or sweet flavours. Perfect for guests who love an ice-cold, sparkling vodka drink that's easy to carry, sip and enjoy.
Smirnoff Flavours
Made with triple distilled vodka, Smirnoff vodka flavours are perfect for all occasions and for bringing excitement and a sense of adventure to the guest experience.
Smirnoff Innovation
As a pioneer and innovator of the drinks industry, Smirnoff is the master of shaking things up, boldly discovering the new and the most diverse varieties to reach and include all people and be the audacious spark for the collective “we”.
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