

Menus
A good menu influences your customer choices, sets your venue apart from competitors and can boost profits. Browse our content and get inspired to create the perfect menu for your venue.
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20 Non-Alcoholic Cocktails to Try
Discover 20 non-alcoholic cocktail recipes for every occasion. From classics to more adventurous serves, find out more with Diageo Bar Academy.
3 Spring Cocktail Ideas from Drink Experts
Attract more guests by making the most of seasonal trends like spring. It’s a simple way to update your bar menu, grab customer attention and use local, seasonal ingredients.
A Mother's Day Menu to Delight Guests
Take the opportunity to drive more footfall to your bar venue, with inspired food offerings and themed signature cocktails to elevate their experience on Mother's Day.
British Bank Holiday Cocktails
Discover three exciting summer cocktails for celebrations that go beyond Bank Holiday, featuring iconic British flavours!
Create a Profitable Bar Menu
A great menu is more than just a list of drinks you sell. Watch this video as Julian de Féral discusses tips for creating a profitable bar menu.
Create a Successful Cocktail Menu
Creating a great cocktail menu can elevate the customer experience and increase sales in your bar. Discover expert tips for creating the perfect menu.
Creating Seasonal Cocktail Menus
Learn how to create a seasonal cocktail menu that bring fresh flavours to your bar and keep guests coming back.
Innovative Serves For Summer
Recipes and advice to help you craft summer cocktails that will delight your guests.
Making the Most of the Summer Months
Learn how to get the most out of yourself and your bar during the exciting summer months.
Maximise Midweek Moments
No humps days here! Find out how Couch bar, Birmingham maximise quieter periods and draw in guests all week long.
Perfecting Hot Serve Cocktails
Hot serve cocktails make an exquisite addition to your bar’s cocktail list to keep guests coming in and set your venue apart from the competition in the colder months.