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Menus

A good menu influences your customer choices, sets your venue apart from competitors and can boost profits. Browse our content and get inspired to create the perfect menu for your venue.

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Non-Alcoholic Cocktails

20 Non-Alcoholic Cocktails to Try

Discover 20 non-alcoholic cocktail recipes for every occasion. From classics to more adventurous serves, find out more with Diageo Bar Academy. 
Gin glasses with cocktail and garnish

3 Spring Cocktail Ideas from Drink Experts

Attract more guests by making the most of seasonal trends like spring. It’s a simple way to update your bar menu, grab customer attention and use local, seasonal ingredients.
Group of women celebrating together

A Mother's Day Menu to Delight Guests

Take the opportunity to drive more footfall to your bar venue, with inspired food offerings and themed signature cocktails to elevate their experience on Mother's Day.
three cocktails served

British Bank Holiday Cocktails

Discover three exciting summer cocktails for celebrations that go beyond Bank Holiday, featuring iconic British flavours!
 Bartender showing customer a menu

Create a Profitable Bar Menu

A great menu is more than just a list of drinks you sell. Watch this video as Julian de Féral discusses tips for creating a profitable bar menu.
Dimly lit bar

Create a Successful Cocktail Menu

Creating a great cocktail menu can elevate the customer experience and increase sales in your bar. Discover expert tips for creating the perfect menu.
  Cocktail in martini glass with pineapple slice

Creating Seasonal Cocktail Menus

 Learn how to create a seasonal cocktail menu that bring fresh flavours to your bar and keep guests coming back.
Innovative Serves For Summer

Innovative Serves For Summer

Recipes and advice to help you craft summer cocktails that will delight your guests.
Two gin glasses with a soft pink liquid, garnished with a sprig of rosemary and a grapefruit wedge.

Making the Most of the Summer Months

Learn how to get the most out of yourself and your bar during the exciting summer months.
Cocktails served with food

Maximise Midweek Moments

No humps days here! Find out how Couch bar, Birmingham maximise quieter periods and draw in guests all week long.
Two Toffee Apple Toddy cocktails in glass cups garnished with apple slices, a cinnamon stick and whole star anise. All surrounded by more garnish and a sprig of holly, sugar cubes and fairy lights.

Perfecting Hot Serve Cocktails

Hot serve cocktails make an exquisite addition to your bar’s cocktail list to keep guests coming in and set your venue apart from the competition in the colder months.
Spritz Cocktails with oranges

Spritz Cocktails That Will Set Your Menu Apart

From spritz inspo to dos and don’ts, and tips on how to promote these serves, learn all you need to know to make your spritz offerings a success.