Training

EMBARK UPON YOUR DIAGEO BAR ACADEMY JOURNEY TODAY AND BECOME PART OF ONE OF THE LARGEST BAR TRAINING COMMUNITIES IN THE INDUSTRY

Diageo Bar Academy is an immersive training program for bar professionals across the globe. Made up of physical trainings and online learnings, Diageo Bar Academy educates, inspires and informs bar and service staff, as well as venue owners, to help them take their career to the next level.

We collaborate with industry leaders from around the world to create top content and online resources. Whether you’re embarking upon your Diageo Bar Academy journey with one of our expert-led in-bar training courses, or enhancing your skills online, we have inspiration, knowledge and innovative tips to cater for every need. We cover all aspects of the industry – everything from service skills and product knowledge, to high-level techniques and the business operations of your venue with our Bar Management program.

Diageo Bar Academy will support you every step of the way, enabling you to deliver great drinks and unforgettable experiences to your customers and ultimately increasing your venue’s profitability.

  • USBG World Class

    USBG World Class

    An internationally recognized competition that elevates the craft of the bartender and builds careers in the industry.

  • THE COURSES

    THE COURSES

    Discover the in-bar courses we offer in over 60 countries worldwide to take your career to the next level.

  • TEST YOUR KNOWLEDGE

    TEST YOUR KNOWLEDGE

    Learn the fundamentals of service and put your bar skills to the test with our interactive online quizzes.

  • JOHNNIE WALKER TRAIN

    JOHNNIE WALKER TRAINING

    Immerse yourself in the world of Johnnie Walker and discover the craft and flavors of this iconic brand.

  • MEET OUR EXPERTS

    MEET OUR EXPERTS

    Get the low-down on our network’s leading industry experts and get in touch with your local DBA trainer.

  • RESPONSIBLE HOSTING

    RESPONSIBLE HOSTING

    Responsible hosting is about creating memorable experiences for consumers. Check out our top tips today.

JOIN US!

Join our global community on Facebook, Twitter and Instagram! Become a member of Diageo Bar Academy for free today and get loads of extras, including exclusive access to our free, professionally designed downloadable menus and recipe cards – perfect for that menu update you have been looking for!

You can also sign up to get our e-magazine delivered straight into your inbox – keeping you in the loop with the hottest trends and the latest news in the drinks industry every month.

BECOME A MEMBER NOW