Skills & Education

EMBARK UPON YOUR DIAGEO BAR ACADEMY JOURNEY TODAY AND BECOME PART OF ONE OF THE LARGEST BAR TRAINING COMMUNITIES IN THE INDUSTRY

Diageo Bar Academy is an immersive training program for bar professionals across the globe. Made up of physical trainings and online learnings, Diageo Bar Academy educates, inspires and informs bar and service staff, as well as venue owners, to help them take their career to the next level.

We collaborate with industry leaders from around the world to create top content and online resources. Whether you’re embarking upon your Diageo Bar Academy journey with one of our expert-led in-bar training courses, or enhancing your skills online, we have inspiration, knowledge and innovative tips to cater for every need. We cover all aspects of the industry – everything from service skills and product knowledge, to high-level techniques and the business operations of your venue with our Bar Management program.

Diageo Bar Academy will support you every step of the way, enabling you to deliver great drinks and unforgettable experiences to your customers and ultimately increasing your venue’s profitability.

  • USBG World Class

    USBG World Class

    An internationally recognized competition that elevates the craft of the bartender and builds careers in the industry.

  • QUIZZES

    QUIZZES

    Learn the fundamentals of service and put your bar skills to the test with our interactive online quizzes.

  • RESPONSIBLE HOSTING

    RESPONSIBLE HOSTING

    Responsible hosting is about creating memorable experiences for consumers. Check out our top tips today.

  • TIPS & TRICKS

    TIPS & TRICKS

    Bartending tips & techniques, information on tools, ingredients, and equipment.

  • OUR BRANDS

    OUR BRANDS

    From the iconic to the innovative, find out more about some of the bar industry’s best-loved brands.

  • CATEGORIES

    CATEGORIES

    Dive into the flavors and history of liquids and discover how to put them to best use in your bar.

  • WEBINARS

    WEBINARS

    Get inspired, enhance your skills and connect with the community in our live webinar sessions.

JOIN US!

Join our global community on Facebook, Twitter and Instagram! Become a member of Diageo Bar Academy for free today and get loads of extras, including exclusive access to our free, professionally designed downloadable menus and recipe cards – perfect for that menu update you have been looking for!

You can also sign up to get our e-magazine delivered straight into your inbox – keeping you in the loop with the hottest trends and the latest news in the drinks industry every month.

BECOME A MEMBER NOW