Build a solid foundation of service skills that will set your service career up for success.
EXPLORE ALL E-LEARNING COURSES
Whether you're a seasoned bar pro or just starting out in the industry, we're serving up the skills and techniques you need to know to stay at the top of your game.
The success of every career depends on continuous learning and training — bartending is no exception. At Diageo Bar Academy we have something for every bar professional.
Whether you are just starting out and want to get a firm grasp on the fundamentals or are more established and looking at how to make your serves distinctive, we have it all.
We also know your time is precious, so if you’ve five mins or five hours we have an article, quiz, masterclass or module, designed to suit you.
All created, crafted, hosted and delivered by global industry experts.
Service Skills Courses
Diageo Bar Academy Essentials
Become a better bartender by developing your knowledge and skills.
Serve with Spirit
This module is an essential course if you’re intending to progress as a bar professional.
Responsible Serving
This course will help you understanding the importance of measuring drinks correctly and the impact of alcohol.
Communication & Teamwork
In this course, you’ll learn just how important effective communication really is within your team.
Timekeeping
This course will help you prioritise tasks so that you can make the most of your time.
Serving & Recommending With Skill
This course will help boost sales and increase revenue in your bar.
Exploring Drinks with Food
This module reveals how to dovetail your drink offer with food to create better customer experiences.
Sexual Harassment
This course will help you spot and address sexual harassment in the workplace in order to keep you and your colleagues safe.
Disability Awareness
This 30-minute course will update you on the correct actions needed when serving customers with additional requirements.
Equality & Diversity
Learn how important equality and diversity really is in this online course.
Essential Bar Skills Courses
Gain the essential skills for working behind the bar that venues look out for.
Serve with Spirit
This module is an essential course if you’re intending to progress as a bar professional.
Beer Essentials
This module will teach you what you need to know about beer, from the basics of brewing, through to styles and flavours.
The Perfect Serve with Simple Cocktails
This module will help you take the first steps into the exciting world of cocktail-making.
Guinness Essentials
In this module, you’ll learn how you can serve a beautiful, great quality, great-tasting Guinness, every time.Exploring Drinks with Food
This module reveals how to dovetail your drink offer with food to create better customer experiences.Responsible Serving
This course will help you understanding the importance of measuring drinks correctly and the impact of alcohol.
Advanced Bartender Skills Courses
Train in skills that will help you advance your bartending career.
Elevating the Guest Experience
The right customer experience in your revenue can boost sales and boost customer loyalty. Complete this course to learn how to enhance your guest experience.
Leadership and Negotiation
This Diageo Bar Academy module will help you progress your bar career by giving you a better understanding of leadership.
Whisky Flavours for Cocktails
Learn everything you need to know about how whisky gets its flavour. Find out how to put this knowledge into practice with in depth guides on whisky cocktail flavours and experimentation.
Selling with menus
This module is all about creating great menus to build reputation and attract more customers.
Customer Service Courses
Delivering great customer service goes beyond offering delicious drinks and meals. It involves everything from the moment a customer sets foot in your venue to when they leave. Every touchpoint in between should impress guests and give them a reason to return to your venue. This section provides all the resources you need to deliver stellar customer service and exciting experiences throughout the customer journey. Get started to learn more!
Serving & Recommending With Skill
This course will help boost sales and increase revenue in your bar.Elevating the Guest Experience
The right customer experience in your revenue can boost sales and boost customer loyalty. Complete this course to learn how to enhance your guest experience.Disability Awareness
This 30-minute course will update you on the correct actions needed when serving customers with additional requirements.Responsible Serving
This course will help you understanding the importance of measuring drinks correctly and the impact of alcohol.Selling with menus
This module is all about creating great menus to build reputation and attract more customers.
Bar Management & Leadership Courses
As a bar manager or bar owner, you’re responsible for everything in your venue, from drinks to employee welfare. You need to know how to manage a great team, make profitable menus, ensure safety and hygiene, market your venue, and run everyday operations. In this section, discover all the resources you need to run and manage a successful bar. Explore everything from team management to digitisation.
Selling with menus
This module is all about creating great menus to build reputation and attract more customers.Communication & Teamwork
In this course, you’ll learn just how important effective communication really is within your team.Elevating the Guest Experience
The right customer experience in your revenue can boost sales and boost customer loyalty. Complete this course to learn how to enhance your guest experience.
Careers & Wellbeing Courses
As a bar professional, there are many career paths you can take, such as mixologist, bartender, bar manager, etc. These careers can have unique demands like long working hours, travelling, etc. In some cases, the experience can be overwhelming, so you need to learn how to take care of your well-being. From diet to relationships, this section covers everything on how to lead a successful bar career while looking after yourself to ensure the right balance. Get started!
Wellbeing – Live Well, Feel Great
This course could make the difference between being at your very best and struggling to keep up.Timekeeping
This course will help you prioritise tasks so that you can make the most of your time.Communication & Teamwork
In this course, you’ll learn just how important effective communication really is within your team.Equality & Diversity
Learn how important equality and diversity really is in this online course.
Selling Your Personal Brand
This course will make a significant difference to how your customers and employers perceive you.
For more tips and guides on growing your career in the bar industry, sign up and become a member of our global community. You can also subscribe to our newsletter so you can never miss anything!
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