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Diageo Bar Academy
EVENTS
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Blogs and Inspiration

Diageo Bar Academy provides informative and insightful content to inspire and engage bar professionals. Browse our content and enhance your skills!

At Diageo Bar Academy, we’re passionate about helping bar professionals achieve great heights in their careers. We’ve set up this blog to inspire you and provide easy access to insightful content, including how-to guides, industry tips and tricks, videos, recipes and more.

We offer industry leading advice from some of the best in the business, covering everything from guest experience to bar management. Explore our content to improve your skills, boost your knowledge, and stay ahead of the bar industry trends.

Bartenders welcoming customers with menus

Menus

A good menu influences your customer choices, sets your venue apart from competitors and can boost profits. Browse our content and get inspired to create the perfect menu for your venue.
Worker in Guinness factory

Sustainability

Sustainability is a hot topic in the hospitality industry with more consumers demanding that sustainable methods are being met by the venues they visit. Browse our resources and learn how to create a sustainable venue.
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Health and Wellbeing

Life as a bar professional can get hectic especially during holiday seasons. Here are the resources you need to stay fit and healthy.
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Food and Drink

Most guests enjoy a drink with a meal or a tasty nibble, and ultimately serving food and drink together increases sales and dwell time. Browse our food and drink resources and learn how to deliver the perfect pairings.
Customer taking photo of trendy cocktail

Cocktail Trends and Festive Serves

Customer expectations and choices are ever-changing in the fast-moving and dynamic world of hospitality. Keep up with popular cocktail trends to elevate the experiences your venue offers.
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Careers

Whether you're a mixologist, a bartender, or manage a venue, you can build a fulfilling and robust career in the bar industry. Discover our top career resources and learn from the best in the industry.
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Digital Skills and Innovations

Technology is essential to supporting business operations and customer service. Explore the key digital skills and innovations you’ll need to grow your bar or venue.
Classic Cocktails

Classic Cocktails

Classic cocktails are loved for their simplicity and flavours. Explore our top tips, recipe guidance and other resources on classic cocktails and improve your knowledge of these exceptional serves.
Smiling server interacting with guests who are enjoying drinks at a table

Guest Experience

Explore expert bartending 'how-to' guides, industry tips and tricks, and helpful videos to create a positive, lasting impression on every guest who walks through your doors.
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ALCOHOL CATEGORIES

Discover articles related to specific alcohol categories and brands.

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