Cocktail Trends and Festive Serves

12 Cocktails of Christmas

Festive cocktails drive exclusivity but can also boost sales. Learn how to make 12 creative festive cocktails and give your bar menu a boost this holiday season.

2024's Cocktail Trends: A Bartender's Guide

Liam Davy, Head of Bars at Hawksmoor, shares cocktail trends that will make a splash in 2024, plus top tips for implementing them in your bar venue.

2024's Top Bar Industry Trends

Discover the latest trends reshaping bars in 2024. From minimalist cocktails to fat washing, learn how your bar can stay ahead of the curve.

4D Sensory Cocktails

Learn the key components of 4D cocktail making as you understand how to excite all the senses with your drinks.

6 Bar Industry Trends Tipped For 2025

Here are some of the top bar trends predicted for 2025 - from hyper-localisation to the latest in sustainable practices and moderate drinking experiences.

Add a Tequila Twist to Classic Cocktails

Deano Montcrieffe shares some thoughts on how to give new life to familiar tequila cocktails!

African-Inspired Cocktails

Take a journey through four African countries and discover cocktail serves inspired from the continent.

Alcohol-Free Drinks

Learn more about alcohol-free drinks and how focusing on them can make your bar more successful.

Brilliant Beer Cocktails

Padraig Fox, Guinness Global Brand Ambassador, shares a few ways to shake up your menu, and add a little fizz to your cocktails.

Cocktails With a Pinch of Salt

Discover the art and science of using flavoured salt to enhance your cocktails with award-winning chef Zac Leon Furst.

Crafting premium festive cocktails

Ready to elevate festivities with premium cocktails? Jo Lo, Bartender at The Envoy, shares a guide to introducing premium festive serves to your cocktail menu.

Creating Show-Stopping Signature Serves

Stand out and put your venue on the map by learning how to craft a unique signature serve.

Exciting Ways To Serve Gin

Learn the most popular ways to serve gin and the leading trends that get your guests excited by the spirit.

Festive Cocktails for Hosting Guests at Home

Have a day off during the festive season but find yourself hosting friends and family? Explore standout holiday cocktail recipes that will impress your guests outside of the bar.

From Bean to Bar: The Evolution of Coffee Culture

Find out how recent coffee culture is shaping coffee cocktail trends, with insight from one of the world’s most renowned coffee and cocktail experts.

Future Cocktail Ingredients

Discover what cocktail ingredients will be trending in the future and learn how to use them in your creative cocktail serves.

Future Flavours: Drink Trends Revealed

The way guests are consuming alcohol is always shifting. Read on to discover why premiumisation, low and no serves and spritz cocktails are going nowhere.

Game-changing Gin Trends To Try This Year

Need some gin-spiration? Head Bartender at Atlas, Lidiyanah Keller, explains how to use cutting-edge drinks trends to create classic gin cocktails with a twist.

Holiday Cocktails for the Festive Season

Discover recipes and inspiration for serving festive-themed cocktails from the bar industry's brightest minds.

How To Use Spice In Your Cocktails

Uncover the magic of incorporating various spices into cocktails with Singapore-based drink-smith, Richard Gillam

How to Make The Best Frozen Cocktails

Offering a variety of cocktails improves your guest experience. Read on as Ali Reynolds, Former Great Britain World Class Winner, shares how to make great frozen cocktails.

It’s All About The Coffee Cocktail

Espresso Martini Society (whose menu boasts the largest selection of Espresso Martinis in the world) reveal their most inventive twists on classic coffee cocktails to try.

It’s All About The Tequila Cocktail

Tequila is an incredibly versatile spirit, great for sipping and perfect for exquisite cocktails. Learn more as Karina Sanchez talks tequila, Don Julio, and her favourite serves.

Johnnie Walker Black Label: Festive Cocktails

Discover simple festive whisky cocktail recipes you can try out with Johnnie Walker Black Label.

Lunar New Year Cocktails

How bartenders can celebrate Lunar New Year by integrating occasion-inspired cocktail offerings to delight their guests.