Cocktail Trends and Festive Serves

Tequila Cocktails and Culture To Elevate Your Menu

Learn how to make tequila cocktails, packed full of taste and bold flavours. Taking inspiration from Mexican culture and how tequila is served locally.

The Ultimate After-Dinner Treat with Baileys

Discover our top three Baileys after-dinner serve recommendations that are easy to make and crowd-pleasers worldwide.

Lunar New Year Cocktails

How bartenders can celebrate Lunar New Year by integrating occasion-inspired cocktail offerings to delight their guests.

 Modern Whisky Cocktails with Joe Schofield

Top bartender Joe explores modern whisky cocktails – using local ingredients; creating winning combinations with the kitchen; and gaining inspiration from around the globe.

  Cinema Inspired Cocktails

Roll out the red carpet for some exciting and inspiring cocktails made famous by the world of cinema.

Unforgettable Low & No Alcohol Cocktails

Dive into cocktail recipes, complimentary food pairings and menu tips to elevate your guest’s’ low and no-alcohol cocktail experience.

 Six Baileys Drinks to Serve at Christmas

 Use these quality recipes to get the most out of Baileys during the Christmas period.

6 Bar Industry Trends Tipped For 2025

Here are some of the top bar trends predicted for 2025 - from hyper-localisation to the latest in sustainable practices and moderate drinking experiences.

12 Cocktails of Christmas

Festive cocktails drive exclusivity but can also boost sales. Learn how to make 12 creative festive cocktails and give your bar menu a boost this holiday season.

Simple Cocktails with Minimal Ingredients

A delicious and flavourful cocktail doesn’t need to be complicated. Learn how to make the perfect drink with just a few simple ingredients.

Serving The Perfect Low Sugar Drinks

Learn how to serve low-sugar drink options without sacrificing your signature flavour.

Brilliant Beer Cocktails

Padraig Fox, Guinness Global Brand Ambassador, shares a few ways to shake up your menu, and add a little fizz to your cocktails.

From Bean to Bar: The Evolution of Coffee Culture

Find out how recent coffee culture is shaping coffee cocktail trends, with insight from one of the world’s most renowned coffee and cocktail experts.

Creating Show-Stopping Signature Serves

Stand out and put your venue on the map by learning how to craft a unique signature serve.

It’s All About The Coffee Cocktail

Espresso Martini Society (whose menu boasts the largest selection of Espresso Martinis in the world) reveal their most inventive twists on classic coffee cocktails to try.

How to Make The Best Frozen Cocktails

Offering a variety of cocktails improves your guest experience. Read on as Ali Reynolds, Former Great Britain World Class Winner, shares how to make great frozen cocktails.

2024's Cocktail Trends: A Bartender's Guide

Liam Davy, Head of Bars at Hawksmoor, shares cocktail trends that will make a splash in 2024, plus top tips for implementing them in your bar venue.

2024's Top Bar Industry Trends

Discover the latest trends reshaping bars in 2024. From minimalist cocktails to fat washing, learn how your bar can stay ahead of the curve.

The Pursuit of Premium Cocktails

Learn simple techniques and recipes to create premium cocktails with award-winning bar owner Eve Green.

Nature-Inspired Summer Cocktails

Inspired by nature's harvest of raspberries, apricots and elderflowers, here are three perfect cocktails for guests to enjoy on those warm summer nights.

The Agave Spirits Surge

Explore the why agave spirits are trending and how to make the most of them in your bar.

Add a Tequila Twist to Classic Cocktails

Deano Montcrieffe shares some thoughts on how to give new life to familiar tequila cocktails!

Using Coffee in Cocktails

Coffee is an integral and increasingly sophisticated part of many people’s lives. Explore how incorporating it into cocktails adds variety and point of difference for your bar.

Winter Cocktail Recipes To Impress Your Guests

Winter is the perfect time to be adventurous and to discover new cocktail recipes. Get inspired, embrace the season and deliver amazing experiences to your guests

Future Cocktail Ingredients

Discover what cocktail ingredients will be trending in the future and learn how to use them in your creative cocktail serves.