Blogs & Inspiration
Cocktail Trends and Festive Serves
Customer expectations and choices are ever-changing in the fast-moving and dynamic world of hospitality. Keep up with popular cocktail trends to elevate the experiences your venue offers.
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12 Cocktails of Christmas
Festive cocktails drive exclusivity but can also boost sales. Learn how to make 12 creative festive cocktails and give your bar menu a boost this holiday season.
2024's Cocktail Trends: A Bartender's Guide
Liam Davy, Head of Bars at Hawksmoor, shares cocktail trends that will make a splash in 2024, plus top tips for implementing them in your bar venue.
2024's Top Bar Industry Trends
Discover the latest trends reshaping bars in 2024. From minimalist cocktails to fat washing, learn how your bar can stay ahead of the curve.
4D Sensory Cocktails
Learn the key components of 4D cocktail making as you understand how to excite all the senses with your drinks.
6 Bar Industry Trends Tipped For 2025
Here are some of the top bar trends predicted for 2025 - from hyper-localisation to the latest in sustainable practices and moderate drinking experiences.
Add a Tequila Twist to Classic Cocktails
Deano Montcrieffe shares some thoughts on how to give new life to familiar tequila cocktails!
African-Inspired Cocktails
Take a journey through four African countries and discover cocktail serves inspired from the continent.
Alcohol-Free Drinks
Learn more about alcohol-free drinks and how focusing on them can make your bar more successful.
Brilliant Beer Cocktails
Padraig Fox, Guinness Global Brand Ambassador, shares a few ways to shake up your menu, and add a little fizz to your cocktails.
Cinema Inspired Cocktails
Roll out the red carpet for some exciting and inspiring cocktails made famous by the world of cinema.
Cocktails With a Pinch of Salt
Discover the art and science of using flavoured salt to enhance your cocktails with award-winning chef Zac Leon Furst.
Crafting premium festive cocktails
Ready to elevate festivities with premium cocktails? Jo Lo, Bartender at The Envoy, shares a guide to introducing premium festive serves to your cocktail menu.
Creating Show-Stopping Signature Serves
Stand out and put your venue on the map by learning how to craft a unique signature serve.
Exciting Ways To Serve Gin
Learn the most popular ways to serve gin and the leading trends that get your guests excited by the spirit.
Festive Cocktails for Hosting Guests at Home
Have a day off during the festive season but find yourself hosting friends and family? Explore standout holiday cocktail recipes that will impress your guests outside of the bar.
From Bean to Bar: The Evolution of Coffee Culture
Find out how recent coffee culture is shaping coffee cocktail trends, with insight from one of the world’s most renowned coffee and cocktail experts.
Future Cocktail Ingredients
Discover what cocktail ingredients will be trending in the future and learn how to use them in your creative cocktail serves.
Future Flavours: Drink Trends Revealed
The way guests are consuming alcohol is always shifting. Read on to discover why premiumisation, low and no serves and spritz cocktails are going nowhere.
Game-changing Gin Trends To Try This Year
Need some gin-spiration? Head Bartender at Atlas, Lidiyanah Keller, explains how to use cutting-edge drinks trends to create classic gin cocktails with a twist.
Holiday Cocktails for the Festive Season
Discover recipes and inspiration for serving festive-themed cocktails from the bar industry's brightest minds.
How to Make The Best Frozen Cocktails
Offering a variety of cocktails improves your guest experience. Read on as Ali Reynolds, Former Great Britain World Class Winner, shares how to make great frozen cocktails.
How To Use Spice In Your Cocktails
Uncover the magic of incorporating various spices into cocktails with Singapore-based drink-smith, Richard Gillam
It’s All About The Coffee Cocktail
Espresso Martini Society (whose menu boasts the largest selection of Espresso Martinis in the world) reveal their most inventive twists on classic coffee cocktails to try.