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Diageo Bar Academy
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BLOGS & INSPIRATION

Digital Skills and Innovations

Technology is essential to supporting business operations and customer service. Explore the key digital skills and innovations you’ll need to grow your bar or venue.

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Three cocktails waiting to be served

AI-Generated Cocktails

Artificial Intelligence is all of the talks right now, but can it write a cocktail menu? We asked it for three ‘unique, interesting’ recipes – find out more!
Woman taking a photograph of her cocktail with her smartphone

Cocktail Photography: 6 Phone Tips from a Pro

Professional drinks photographer, Rob Lawson, shares 6 easy cocktail photography tips to take stunning drink photos with your smartphone.
 Person ordering from a digital menu

Digital Menus: Boost Sales in 5 Steps

Digital menus can boost sales, improve customer experience, and save you money. Follow our five steps to success.
Bartender using smartphone

Digital Reservations, Menus & Orders

Explore this Bitesize session to help you develop your bar’s digital offering, creating an online presence that can drive business and help customers engage with your products.
 Hand holding phone with online menu

Drive Contactless Sales With Tablesnappr

Explore the benefits that embracing mobile contactless ordering technology and digital menus can have on your business and your bottom line.
 Man at a bar with book and cocktail holding a phone

Five Effective Online Strategies to Promote Your Bar

Explore five impactful strategies, from email marketing to social media and SEO, to promote your bar and attract new customers.
A bartender on a laptop

How Social Media Can Benefit Your Bar

Discover how social media can drive footfall to your bar, improve your guest experience and benefit your bottom line.
Digital skills and innovations

How to Make Your Venue Discoverable Online

Learn how to get your bar seen online and capitalise on search and SEO to boost visibility in these bite-sized videos.
  Chairs at a bar window

Maximising Online Bar Reservations For Growth

Online reservations reduce errors, simplify your work, and improve customer experience. Watch this bitesize session and learn how to use online bar reservations.
 Bartender shaking two cocktail shakers

Social Media Basics for Bar Professionals

Social media allows you to connect with a large audience to grow your bar business. Watch this video as Influencer Natalie Migliarini from Beautiful Booze takes you through a social media 101.
  Silhouettes at a lit up bar

Successfully Introducing Digital Menus

Learn how to create a compelling digital menu for your venue to reach more customers and stay ahead of the competition.
Bartender taking a photo of a serve on their phone

Using Instagram to Drive Footfall to Your Venue

Watch this bite-sized video hosted by Natalie Migliarini to learn how to best use Instagram and its features to drive footfall to your venue.
 Hand holding phone with photo of wine glasses

Using Social Media to Impact Your Revenue

Author and Founder of Beautiful Booze, Natalie Migliarini, shares her top tips on how to use social media to create a positive business impact.