BLOGS & INSPIRATION
ALCOHOL CATEGORIES
35 Results found
Sort by:
A Generational Passion for Vodka
Bob Nolet, 11th generation Master Distiller from the family lineage behind Ketel One, shares his seasoned insights on vodka and the ever-evolving bar industry.
Alcohol-Free Drinks with Christie Knight
In this Ask Me Anything session, Alcohol-Free Spirits Brand Ambassador Christie Knight covers your most-asked questions on non-alcoholic drinks.
All About Zacapa Rum
Become a better bartender by discovering the unique production process of the extraordinary Zacapa rum and learn the best ways to use it in your serves.
Baileys Christmas Cocktail Recipes - Flavour Profile
This year, go beyond pouring Baileys over ice and toast the festive season by creating delicious cocktails
Baileys Cocktails: Creating Something Different For Guests
Baileys Irish Cream is an indispensable ally for bartenders. Discover the Baileys story and indulgent vegan friendly Almande and Chocolate Luxe recipes.
Blending Whisky: Q&A with Dr Emma Walker
Master Blender at Johnnie Walker, Dr Emma Walker, unpacks her journey in blending and the future of whisky
Brandy and Cognac
Dsicover why brandy can be made anywhere in the world from distilled wine or fermented fruit juices, and why cognac can only be made in one place using very specific ingredients.
Celebrate Gin: A World of Cocktails
Create celebratory moments this World Gin Day by discovering the history of gin, it's flavours, trends, and unique cocktail recipes.
Cognac & Other Fruit Brandies: History and Production
Explore the history, crafting process, ageing, and blending of cognac, and the differences between brandy, cognac, and fruit brandies.
Exploring the Diageo Archives In Scotland
Join drinks expert Sean Baxter and World Class winner Charlie Ainsbury as they explore the Diageo Archives in Menstrie.
Flavour Profile: Gordon's Premium Pink
Gordon’s Premium Pink is crafted to balance the taste of Gordon’s with the natural sweetness of raspberries, strawberries & redcurrants served up in a unique blushing tone.
Flavour Profile: Gordon's Sicilian Lemon
Gordon’s Sicilian Lemon is a refreshing and zesty gin that makes an excellent addition to the portfolio of the best-selling gin in the world.
Guinness Open Gate Brewery: Behind the Scenes
Guinness ensures quality beers through continuous innovation. Learn more as brewer Aisling Ryan shares insights into the Guinness Open Gate Brewery.
How to Make Great Whisky Cocktails
Rethinking classic whisky cocktails? We have popular whisky based cocktail recipes that are simple to recreate for your bar including a classic summer whisky cocktail.
Ian Burrell's Expert Guide to Rum
Rum expert Ian Burrell explores this trending spirit by revealing how it is made, the effects of this on its flavour profile and shares his top tips on how best to enjoy it.
Scotch Whisky Regions: Highlands & Islands
For years, Scotland has served the world with some of the best whisky flavours. Read on as Tom Jones explores the whisky-making regions of Scotland.
Scotch Whisky Regions: Speyside & Lowlands
Explore the history and role these two important Scottish regions have in producing Johnnie Walker whisky.
Smirnoff Summer of Flavour
As the temperatures start to rise, it’s time to think about refreshing drinks to enjoy during the summer months.
St. Patrick's Day Eats: Guinness-Based Dishes
Whether you're a professional bartender or just someone who loves to experiment with new flavours in the kitchen, Guinness can be an excellent addition
The Beauty of Botanicals
Explore the unique qualities of different botanicals in gin, pick up essential tips and try our serves designed to complement unique aromas and flavours.
The Essentials of Modern Vodka
Award-winning bar owner James Fowler shares essential insights on modern vodka, including trends, infusions, drink presentation and unique recipes.
The Four Regions of Scotch Whisky
Learn how different locations in Scotland influence the flavour of blended Scotch whisky like Johnnie Walker Black Label.
The History and Story of Don Julio
A story that starts in 1942 when a young Don Julio González saw a unique opportunity and the rest is tequila history. Discover the inspiring story behind this premier luxury brand that’s loved worldwide.
The history of American Whiskey: Part 1
There is so much to learn and explore about American Whiskey. Join Tim Etherington-Judge as he delves into it's history and boost your knowledge of this spirit category.