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BLOGS & INSPIRATION

ALCOHOL CATEGORIES

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bartender with a buchanan's bottle

6 FACTS ABOUT BUCHANAN'S THAT YOU DIDN'T KNOW

We spoke with Pablo Carrizo from Diageo Colombia to learn more about the success of Buchanan's in the Latin market. Read on as we reveal secrets and curious facts about this leading premium whiskey in Mexico and Colombia.
Selection of beers in a row

Beer: History and Production

Discover the history, types of beer, ingredients, production techniques, the perfect Guinness pour and how to use beer in cocktails.
Pint of Guinness sitting on a beer garden table

Behind the scenes of the Guinness Open Gate Brewery

Guinness ensures quality beers through continuous innovation. Learn more as brewer Aisling Ryan shares insights into the Guinness Open Gate Brewery.
 Woman standing in front of whisky barrels

Blending Whisky: Behind the Barrel with Dr Emma Walker

Master Blender at Johnnie Walker, Dr. Emma Walker, unpacks her journey in blending and the future of whisky.
 A tumbler and brandy decanter on a table.

Brandy and Cognac

While brandy can be made anywhere in the world from distilled wine or fermented fruit juices, cognac can only be made in one place using very specific ingredients. Read on to learn more about brandy and cognac and what makes them different.
  Glass of Gin with lemons and rosemary

Gin: History and Production

Explore the fascinating world of gin, with its rich history, meticulous craft, diverse botanical blends and iconic cocktails.
Barrells of Guinness

GUINNESS BEER: ALWAYS SERVE IT COLD AND CREAMY

Ryan Wagner, Guinness Ambassador to Baltimore, shares how he keeps the beer's heritage alive by serving, storing, and drinking Guinness.
a rum cocktail

Ian Burrell's Expert Guide to Rum

Rum expert Ian Burrell explores this trending spirit by revealing how it is made, the effects of this on its flavor profile and shares his top tips on how best to enjoy it.
Two espresso martinis as seen from a bird’s eye view, next to a bottle of Ketel One Vodka and surrounded by coffee beans.

Ketel One Vodka

Learn the roots of the sophisticated Ketel One Vodka and how to use it effectively in your bar.
A bar staff member making a whisky cocktail using fire.

Scotch Whisky

The Scotch story dates back more than 500 years. Discover how this iconic whisky is made, and how to enjoy the finished product.
 Statue of Johnnie Walker

Scotch Whisky Regions: Highlands & Islands

For years, Scotland has served the world with some of the best whisky flavours. Read on as Tom Jones explores the whisky-making regions of Scotland.
A drinks distillery or factory with tourists.

Scotch Whisky Regions: Speyside & Lowlands

Explore the history and role these two important Scottish regions have in producing Johnnie Walker whisky.
DELICIOUS GUINNESS-BASED DISHES

St. Patrick's Day Eats: Guinness-Based Dishes

Whether you're a professional bartender or just someone who loves to experiment with new flavors in the kitchen, Guinness can be an excellent addition
 Tequila in production

Tequila: History and Production

Step into the world of tequila and learn more about its storied history, production process, premium expressions, and innovative cocktails. 
 A Gin Spritz in a goblet next to a bottle of Tanqueray London Dry Gin

The Beauty of Botanicals

Explore the unique qualities of different botanicals in gin, pick up essential tips and try our serves designed to complement unique aromas and flavors.
 A bottle of Ketel One vodka and Smirnoff vodka on a table, next to a classic cocktail glass, containing a cold drink and a garnish of two olives. A rose gold jigger and stirrer are laying on the tabletop.

The Essentials of Modern Vodka

Award-winning bar owner James Fowler shares essential insights on modern vodka, including trends, infusions, drink presentation and unique recipes.
 A bottle of Bulleit Bourbon on a white table next to a tumbler glass filled with Bulleit and a large cube of ice. Bright shadows are cast to the bottom right corner.

The history of American Whiskey: Part 1

From bourbon and rye to single malt, American whiskey offers several styles with a rich history. Join Tim Etherington-Judge as he strolls down the memory lane of this spirit category.
Bulleit_Bourbon_bottle_with_tumblr_glass_of_american_whiskey_and_oranges_on_table_with_sports_tv_in_background

The history of American Whiskey: Part 2

American Whiskey has a rich and complicated history. Read on as Tim Etherington-Judge takes a trip down the memory lane of this legendary spirit.
Bulleit_bourbon_bottle_beside_coupe_of_whiskey_cocktail_garnished_with_cherries

The history of American Whiskey: Part 3

American whiskey has gone through a rough period but has emerged as a thriving and loved spirit. Read on as Tim Etherington-Judge explores the historical events that defined this spirit.
Two gin goblets next to a bottle of Gordon’s Gin

The History of Gordon’s Gin

Learn about the pioneering Gordon's gin brand and how to use it effectively in your venue.
Two espresso martinis as seen from a bird’s eye view, next to a bottle of Ketel One Vodka and surrounded by coffee beans.

The History of Ketel One Vodka

Learn the roots of the sophisticated Ketel One Vodka and how to use it effectively in your bar.
Guinness brewery St James Gate with yellow harp icon and Guinness wordmark

The secrets beyond St. James’ Gate in Dublin

St. James’ Gate in Dublin is the iconic home of Guinness, but what happens there? Read on as we explore what goes on beyond the famous black gate.
 Whisky barrels in a distillery

The types and role of whisky casks

Casks are critical to the storage, transportation, and maturation of whisky. Read on as Dave Broom discusses different types of casks and how they impact whisky production.
A close-up shot of an agave plant with a water drop running down one of the spiked leaves

The Ultimate Guide to Tequila and Mezcal

Uncover the illustrious history of these liquids, the production of their unique flavors, and learn how to bring them to life in cocktails.
 Vodka grains

Vodka: History and Production

Discover Vodka's intriguing history, production techniques, modern innovations like charcoal distillation, and creative vodka cocktail recipes.