Blogs & Inspiration
Careers
Whether you're a mixologist, a bartender, or manage a venue, you can build a fulfilling and robust career in the bar industry. Discover our top career resources and learn from the best in the industry.
13 Results found
Sort by:
Getting Ahead in the Bar Industry
Learn the skills and talents you should focus on developing to help you take the next step in your bar career.
How to Build a Network for Success
Discover how to build a network of like-minded individuals whose advice, support, and opportunities are essential for your bar career success.
How Women are Shaping the Bar Industry
Shannon Mustipher, spirits educator, consultant and author, reveals how to succeed in the bar industry and the females that inspire her.
Is Bartending a Good Career?
Is bartending a career worth pursuing? Celebrated mixologists, Aashi Bhatnagar and Francis Ndungu let us in on the biggest pros and cons of the job.
Optimizing Sales to Improve Your Bar Business
In this bite-sized video, learn how to increase your sales and get the most out of each transaction to improve your bar business.
Tasting Whisky pt 1: Smell
Discover the art of Whisky tasting: learn how to smell Whisky with expert tips and advice in this Diageo Bar Academy article.
Tasting Whisky pt 2: Sound
Discover the second part of our guide on how to taste Whiskey like a pro, focusing on the sounds that can help you appreciate this fine spirit.
Tasting Whisky pt 3: Sight
Discover the importance of sight when tasting Whisky with Diageo Bar Academy. Explore Whisky trends and techniques for the perfect serve.
The Evolution of the Bartending Industry
Bartending has a rich history, and it has evolved into a fulfilling career. Read on as Senior Bartender Simon Aukett explores the evolution of the industry.
The Key to Developing Your Bartender Style
Bar owner Marian Beke shares insights on how bartenders can develop their creativity, craft and flair to create a unique and top-class bartending style.
Trailblazing Women Redefining the Industry
Women are redefining the drinks industry and inspiring tomorrow’s talent. Read on as four game-changing women share their experiences.