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Blogs & Inspiration

Menus

A good menu influences your customer choices, sets your venue apart from competitors and can boost profits. Browse our content and get inspired to create the perfect menu for your venue.

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A drinks menu sits on a wooden counter with a plant and salt and pepper beside it

A masterclass on how to craft the perfect bar menu

Discover how to create the perfect menu and why it’s so important to the success of your venue. In this expert masterclass, we cover how your menu can maximize sales, raise the profile for your venue and get creative with seasonal serves
Dimly lit bar

Create a Successful Cocktail Menu

Creating a great cocktail menu can elevate the customer experience and increase sales in your bar. Discover expert tips for creating the perfect menu.
Girl looking at cocktail menus on her phone

Getting Found Online

Boost your bar's online presence and attract more customers with these menu optimization tips. Get found easily and increase profitability. Learn more now.
  Cocktail in martini glass with pineapple slice

Guide to Creating Seasonal Cocktail Menus

 Learn how to create a seasonal cocktail menu that bring fresh flavours to your bar and keep guests coming back.
Cocktail recipe menu board

How to Build Great Menus

Menus…every bar has one but have you thought about what makes a great menu? We are sharing our top tips for making enticing menus and also asking industry expert Gerry Calabrese for his experience in building great menus.
 Bartender showing customer a menu

How to Create a Profitable Bar Menu

A great menu is more than just a list of drinks you sell. Watch this video as Julian de Féral discusses tips for creating a profitable bar menu.
Innovative Serves For Summer

Innovative Serves For Summer

Recipes and advice to help you craft summer cocktails that will delight your guests.
Two gin glasses with a soft pink liquid, garnished with a sprig of rosemary and a grapefruit wedge.

Making the Most of the Summer Months

Learn how to get the most out of yourself and your bar during the exciting summer months.
Cocktails served with food

Maximize Midweek Moments

No humps days here! Find out how Couch bar, Birmingham maximize quieter periods and draw in guests all week long.
Two Toffee Apple Toddy cocktails in glass cups garnished with apple slices, a cinnamon stick and whole star anise. All surrounded by more garnish and a sprig of holly, sugar cubes and fairy lights.

Perfecting Hot Serve Cocktails

Hot serve cocktails make an exquisite addition to your bar’s cocktail list to keep guests coming in and set your venue apart from the competition in the colder months.
Girl looking at her phone with a man behind her

Put Your Menu Where People Are Looking for It

To set your business up for success— to capture new and repeat business— your menu needs to be in all of these different places.
Person looking at a cocktail on their phone

The Psychology of Menus – 12 Top Tips

Discover the psychology of menus with our 12 top tips. Learn how to create a menu that maximizes profit and enhances customer experience.