Masterclass
How to Engage with Customers Online and Grow Your Brand
Authors: Lauren Mote, Diageo Reserve Global Cocktailian. Julian Short, A World Class South African Bartender. Gemma Duff, Diageo World Glass Ambassador & Cocktail Porter
Estimated watch time: 43 Minutes
In this webinar, Global Cocktailian Lauren Mote and special guests Julian Short and Gemma Duff share tips for growing your online presence and engaging with customers online.
Harness the Power of Online Presence
The Internet offers bar owners and managers an opportunity to drive growth, attract customers, and improve customer service. With different platforms to use, you can connect with your audience, understand their needs, address their questions, and showcase your venue in innovative ways.
Expert Tips and Practical Solutions
In this Diageo Bar Academy masterclass webinar, watch as Global Cocktailian Lauren Mote and special guests Julian Short and Gemma Duff explore the ways to make your business unique online through offering added value to customers, improving your packaging, making connections online, and supporting the local community. Also, you’ll learn how to share quality content, improve cocktail deliveries, and get feedback from customers using the right channels.
Key Learning Outcomes
- Highlighting your brand online to grow your presence
- Communicating with customers at home to enhance deliveries
- Offering quality and satisfactory service to customers online
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Masterclass: How to Engage with Customers Online
Masterclass Chapters
- Highlighting your brand online
- Communicating with Customers at Home
- Servicing Customer Online
Download More Resources
Video content offers an effective way to promote your cocktails and drinks on your online channels. Download this guide to learn how to create amazing videos and stay connected with your customers online.