Selection of different bottles of Don Julio tequila positioned on wooden table

Brand Page

Don Julio

Estimated Reading Time: 5 Minutes

History & Heritage

Don Julio and his distillery ‘La Primavera’ were both born in Atotonilco, in the highlands of Jalisco.

His passion for the land, agaves, and process created an exceptional tequila, and it’s the same devotion and recipe that the brand uses today.

Don Julio’s ways didn’t always make sense. He treated his agave like family. He would talk to them, even whisper with them, and he refused to take any shortcuts.

He wouldn’t harvest by the field. Instead, he only chose the most mature and ready agave, harvesting plant by plant, before slow cooking in traditional ovens and aging in oak barrels.

In fact, Don Julio was the first to age his tequila beyond set standards for an even more exceptional flavor. Don Julio was incredibly particular.  His legendary devotion was singular and exacting, but every sip of his tequila proves why he behaved in the way that he did.

Timeline of key dates in the creation of Don Julio tequila on brightly coloured squares

Devotion To His Craft

Interesting Facts
Selection of images of Don Julio overlaid with interesting facts
Selection of images of Don Julio overlaid with interesting facts

Explore the Portfolio

Learn more about Don Julio's exclusive portfolio of tequilas, from the one that started it all, to the last ever variant created by Don Julio in his storied career.