Inspired by an Italian, created in London and distilled in Scotland; J&B is unlike any other Scotch whisky. In 1749, Italian Master Distiller, Giacamo Justerini (the “J” in J&B) came to London and was introduced to his future business partner, George Johnson. Two generations later, Alfred Brooks bought the company and changed its name to Justerini & Brooks – or J&B. In 1918, Eddie Tatham, who was a family friend of James Anderson (a board fellow of J&B), joined the company and was soon offered the position of director. Tatham visited the USA during Prohibition and came up with the idea of creating J&B Rare, with the American audience in mind for when Prohibition came to an end. From here, Tatham met a blender called Charlie Julian who was known for his great nose, refined palate and instinctive knowledge of consumer demands. Together, Tatham and Julian began the blending process for J&B Rare which resulted in a complex blend of 42 malt and grain whiskies. By 1963, J&B Rare was selling a million cases a year in the USA. Today, J&B celebrates over 250 years of history and is popular with guests all around the world.