Bottle of Roe & Co whisky on table beside glass of whiskey on ice

Brand Page

Roe & Co

Introducing a premium blended Irish Whiskey, created with Ireland’s best bartenders. Roe & Co has the signature smoothness of Irish whiskey with added layers of colorful flavors including vanilla, toffee, and spiced orchard fruits.

Estimated Reading Time: 4 minutes

 

History & Heritage

  • Roe & Co. Distillery company is a modern Irish whiskey distillery, with methodical science and creative collaborations at its heart.
  • Roe & Co is named in honor of George Roe, the once world-famous whiskey maker who helped build the golden era of Irish whiskey in the 19th century. The brand’s story is inspired by the past success of Irish whiskey yet informed by its mistakes.
  • His distillery, George Roe and Co extended over 17 acres on Thomas Street in Dublin and was once Europe’s largest distillery. As neighbors for hundreds of years, George Roe and Co and Guinness were two of the biggest names at the heart of Dublin’s historic brewing and distilling quarter.
  • Not only a successful entrepreneur and quality whiskey maker, George Roe was also a social progressive and philanthropist and was highly regarded by all. However, the inspiring story of this well-loved character and his famous whiskey has largely been lost to history since the distillery closed its gates in 1926. All that remains today is the old smock windmill, named St Patrick’s Tower, and a pear tree dating from 1870 at its base, which still flowers to this day.
  • Roe & Co is working to revive this category and the legacy of brewing and distilling in the Liberties of Dublin, working tirelessly to usher in the new Golden Era.

Heroing the Bartender

Roe & Co was born out of a partnership between Diageo Master Blender Caroline Martin and five hand-picked Ireland-based bartenders, with the task of creating a unique blended Irish whiskey that would hold its own in cocktails.

In the true spirit of collaboration and endurance, this vastly experienced team trialed over 100 prototype blends before they created this truly extraordinary expression of Irish whiskey.

Roe & Co is an Irish whiskey made by bartenders for bartenders and as such, bartenders will always be a key partner in telling the Roe & Co story to the masses.

Flavor Profile

Roe & Co is an elegant Irish whiskey, packed with delicious layers of flavor including vanilla, caramel, and ripe orchard fruit.

A masterful blend of rich malt and smooth grain whiskies aged in a high proportion of first-fill Bourbon barrels gives this Irish whiskey its depth of flavor.

Bottled at 45% ABV with smooth, non-chill filtration, this whiskey enhances any serve, retaining and releasing its full flavor.

Interesting Facts

Selection of images of Roe & Co whisky overlaid with interesting facts
Selection of images of Roe & Co whisky overlaid with interesting facts

Virtual Distillery Tour


Sign up and become a member of Diageo Bar Academy  for free today and opt-in to receive our monthly newsletter to unlock the latest industry news, trends, and tips to keep your bar knowledge up to speed!