Bartenders gathered around table being trained on cocktail making

Supporting Diversity and Inclusion in the Bar Industry

Diversity and inclusion are integral to the success of the bar industry. Learn more about the progress towards a more inclusive and equitable future for all and be inspired to see greater change in your venue. 

Diversity and inclusion are crucial to the bar industry's growth and success. Great hospitality involves making every guest feel welcome at your bar, ensuring they have a positive and inclusive experience.  

It’s important that bar staff work in a safe and inclusive environment. Hiring a diverse team will only enhance and add to the creativity and authenticity of your venue. Having a wide representation of different cultures, ethnicities, gender or disabilities, creates a safe space for all guests to feel welcome.  

As industry leader, Diageo and Diageo Bar Academy are determined to help shape an industry that works for all, one that is safe, inclusive and representative of all. 

Diageo Bar Academy is committed to supporting progress for inclusion and diversity across the bar industry, offering resources such as D&I focused E-Learning modules and guides on how to: 

  • Create a more inclusive environment in your venue 
  • Ensure all guests feel welcome at your bar 
  • How hiring diverse talent positively impacts creativity within your bar team. 

This guidance can benefit the industry by helping foster an environment that is safe and inclusive. From responsible service to breaking bias in hospitality, there are a variety of tools and resources to help inspire and create better working environments.   

In support of these goals, Diageo’s wider 'Society 2030: Spirit of Progress plan champions gender and ethnic diversity in leadership, supports progressive voices, and promotes diversity and inclusion across its supply.   

Despite great progress in diversity and inclusion in recent years, there are still challenges faced in the bar industry that can only be overcome by working together to promote change.

Stay informed and receive the latest updates and resources in support of inclusion and diversity by signing up to the Diageo Bar Academy newsletter.

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