Bartender giving out drinks menus

Our Vision

The Diageo DNA

Diageo Bar Academy is a global community where expectations are raised, and industry best practice is shared.

Reaching millions of followers online and engaging thousands of members across the world, our vision is to equip bar professionals – at every level – with skills and experience to become the best they can be and, in turn, raise industry standards around the world.  

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At its core, Diageo Bar Academy is committed to:

  • Equipping bar professionals, including bartenders, servers, and managers, with the skills, knowledge, and techniques to become the best they can be. 
  • Connecting a global community that is committed to raising the standards of the bar industry. 
  • Providing expert training and inspiration for bar professionals from every background.

Sign Up Today

Join as a member today and become part of a global community seeking more.