Bottle of Pampero Aniversario with a glass

Our Brands: Pampero™

Learn more about Pampero™, the iconic and multi-awarded brand born in 1938, that set the quality benchmark for rum production in Venezuela.

Estimated reading time: 5 minutes

History & Heritage

Pampero™, authentic and multi-awarded Venezuelan rum, has a long legacy of exceptional quality standard and taste, since 1938. From humble beginnings, Pampero’s founders harnessed the warm Venezuelan climate, natural local raw materials, and a longer aging process, and took a new approach to rum-making, re-defining the quality standards and becoming the very first Venezuelan rum to be named Añejo or aged. The Pampero™ range, lovingly curated by our Maestro Ronero Luis Figueroa, offers a world of extraordinary rich, deep and complex flavors, yet smooth, accessible, and incredibly versatile.

The Making of Pampero™

Venezuela sits at the confluence of three contrasting environments: the Caribbean, the Andes and the Amazon. Here, the heat, humidity and pure mountain water combine to grow exceptionally sweet sugarcane. This makes for the richest molasses which in turn produce some of the finest rums in the world.

Unusually for a rum distiller, Pampero uses three types of still - column, kettle batch and copper - to produce its liquids, each triple distilled for purity. This creates a lot of extra work, but produces subtle differences, giving Pampero™ one of the widest palettes of flavours with which to build and blend its rums.

Pampero™ rums are aged using a range of bourbon, Scotch or sherry oak barrels to develop the liquid characteristics and broaden the range of flavours and colours to choose from. The rum in these barrels matures quickly, as the heat of the Venezuelan microclimate breathes flavours into the liquids at a faster rate than anywhere else in the world.


  • The intense microclimate in Venezuela matures liquids three times faster than in chilly Scotland. So, a 7-year-old Venezuelan rum has the depth and richness  of a 21-year-old Scotch.
  • Pampero™ is proudly the first rum to be accredited añejo (‘aged’) by the Venezuelan government, thanks to its two-year minimum maturation process.

To learn more about Pampero™, visit 

Perfect Serves

Here are just some of our favourite Pampero™ serves.

Pampero™ Aniversario Old Fashioned

Add 45ml of Pampero™ Aniversario to a tumbler with ice. Add 10ml of sugar syrup, 3 dashes of bitters stir, and garnish with a twist of orange peel.

Pampero™ Blanco Mojito

Add 45ml of Pampero™ Blanco to a tall glass of crushed ice. Add 8-10 fresh mint leaves, 25ml of fresh lime juice, 15ml of sugar syrup and stir. Top up with a splash of club soda and garnish with a sprig of fresh mint and a lime wedge.

Pampero™ Especial Fresco Passion

Add 45ml of Pampero™ Especial to a tall glass of crushed ice. Add 25ml of lemon juice, 3 tablespoons of passion fruit pulp, fresh mint, 2 teaspoons of white sugar and stir. Top up with soda water. Garnish with a sprig of fresh mint and slide lemon.

Pampero™ Aniversario Coconut

Add 45ml of Pampero™ Aniversario to a tall glass of ice. Add 30ml of pineapple juice, 20ml of coconut syrup, 20ml of sherry, 2 dashes of orange bitters, Garnish with a slice of fresh coconut and fresh orange zest.