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Diageo Bar Academy
EVENTS
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LOGINREGISTRATION
  1. Home
  2. Online Training and e-Learni...
  3. Customer Service
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E-learning Courses and Articles

Customer Service

Access a wide range of online courses and resources to enhance your customer service skills and help you create a welcoming and safe space for your guests. 

Customer Service Training Courses

Boost your confidence in serving, recommending and hosting customers with our practical, user-friendly online training courses.

  •   Food and Drinks Menu in a bar setting with a customer pointing to an item

    Serving & Recommending With Skill

    This course will help boost sales and increase revenue in your bar.
  • Drink being poured into a clear glass with food and small plates on the table

    Responsible Serving

    This course will help you understanding the importance of measuring drinks correctly and the impact of alcohol.
  • Female bartender strains cocktail into coupe glass with colleague.

    Sexual Harassment

    This course will help you spot and address sexual harassment in the workplace in order to keep you and your colleagues safe.
  • Man pouring Spirit into jigger featuring Johnnie Walker Red Label

    Disability Awareness

    This 30-minute course will update you on the correct actions needed when serving customers with additional requirements.
  • Smiling bartender garnishes cocktail at sophisticated bar

    Elevating the Guest Experience

    The right customer experience in your revenue can boost sales and boost customer loyalty. Complete this course to learn how to enhance your guest experience.

Providing Great Service

Is your venue winning over guests? Discover practical knowledge and tips for improving the overall guest experience.

  • Man serving a woman a cocktail with a smile behind a bar

    Standing Out with Customer Service

    Learn how to use quality customer service to make your bar stand out and attract more customers in this Diageo Bar Academy webinar.
  • bartender communicating with customers at bar

    Essential Bar Skills: Communication

    The art of great hospitality lies in great communication. Learn how to master both verbal and non-verbal communication so you can deliver truly memorable hospitality.
  •  Bartender standing behind bar making cocktail whilst talking to smiling guests

    Recommending and Upselling

    Recommendations and upselling are useful tools to help you elevate and enhance the guest experience whilst demonstrating your professionalism, expertise and passion for your craft.
  •  Bartender serving customer an orange cocktail.

    The Ultimate Guide to Essential Service Skills

    Essential service skills are crucial in any bar and contribute to the overall venue success. Discover how to implement the best service using this guide.
  • Two bartenders working behind the bar shaking cocktails together

    Communication & Teamwork

    In this course, you’ll learn just how important effective communication really is within your team.
  •  Bartender standing behind bar with drinks

    How to Improve Hospitality Service Quality

    Great customer hospitality and service can boost sales for venue. Watch this video as Anna Sebastian shares tips for elevating hospitality in your venue.
  • Customer service

    A Guide to Great Customer Service

    Perfect your customer service skills with this e-book. Empower your team, handle challenging conversations and improve customer satisfaction in your bar.
  • Bartender serving a guest a drink over the bar.

    Service Basics Quiz

    Confident in your ability to provide a good service? Know the basics you need to follow? Test your understanding with this quiz.

Building Guest Loyalty

Take it from us, communication is EVERYTHING. Discover expert knowledge and tips to connect with guests in the best possible way.

  • Group of guests cheersing with their glasses at a bar

    Cultivating Guest Loyalty

    Cultivating guest loyalty is fundamental to keeping a venue alive. Embrace key techniques to deliver on your venue’s brand promises and enhance guest experience.
  •   Bartender greeting a man and women into restaurant setting with a friendly smile

    How to Build Guest Confidence in the Hospitality Industry

    Whether you run a bar, restaurant, or a hotel, it’s vital to make customers feel safe and valued. Learn how to build guest confidence in this masterclass webinar.
  • Smiling bartender shakes a cocktail

    Elevating Hospitality Series

    Learn essential tips and tricks from the experts on how you can wow your guests, and keep them coming back to your venue.
  •  Bartender training staff

    Curating the Guest Experience

    The best hospitality operators design service strategies to deliver a remarkable experience for every guest on every visit. Learn how to design the best possible experience for your venue.
  • Bartender pouring two cocktails

    Treating Guests to a Great Experience

    When guests visit your venue, they want to have a great time. Read on to learn how you can deliver great experiences to guests in your bar.
  • Two glasses of an autumn martini cocktail, with cinnamon sticks and small pumpkins surrounding them.

    Baileys Cocktails: Creating Something Different For Guests

    Baileys Irish Cream is an indispensable ally for bartenders. Discover the Baileys story and indulgent vegan friendly Almande and Chocolate Luxe recipes.
  • Bartender serving cocktail to customer at bar

    Customer Complaints and Service Recovery

    Handling complaints effectively can make or break a business. Learn how to handle them effectively to turn the guest experience around.
  • Host greeting guests at the door with menus.

    Designing Remarkable Guest Experiences Quiz

    Do you know the key elements of delivering exceptional hospitality? Put your knowledge and understanding of how to create the best guest experience to the test.

Responsible Drinking & Serving

Taking responsibility for those who are drinking in your bar venue is a must. Use our helpful resources to train yourself and staff on how to serve like a pro.

  •  Five people clinking their five half-pints together.

    A Guide to Responsible Alcohol Consumption

    As a bar professional, it’s especially important to be alcohol aware. Learn about responsible alcohol consumption and how it can have an impact on health, safety, and social wellbeing. 
  • A bartender pouring a drink from a tap.

    Practice Responsible Serving Like a Pro

    Creating a fun, vibrant yet safe space for guests should be top of every bar’s agenda. Learn how to spot the signs of intoxication and promote responsible serving in your bar. 
  • Bartender serving two guests water

     Responsible Serving Checklist

     Make sure your team are up to date on responsible service in your venue with this handy checklist.
  • Woman holding a cocktail at the bar

    Responsible Alcohol Serving Quiz

    Balance is key when it comes to responsible serving. How well do you know responsible serving guidelines? Put your knowledge to the test now!  
female staff taking customers orders at table

View All Articles

Explore all of our customer service articles in one place here.

Customer Service Articles
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Invest in your customer service skills and gain access to exclusive industry-leading resources for bartenders when you become a member of the Diageo Bar Academy. 

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