Bottle of Pampero Aniversario rum on table surrounded by bar tools

Our Brands: Pampero™ Aniversario

A masterclass in innovation, find out what makes Pampero™ Aniversario the most celebrated rum ever produced in Venezuela.

Estimated reading time: 4 minutes


Having built an iconic rum brand from humble beginnings, Pampero’s founders then poured all their skill and knowledge into crafting a rum to mark the 25th anniversary of its founding in 1938. Little did they know that 60 years later, this rum would be the most celebrated their country would ever produce, having won more gold and double gold medals at the San Francisco World Spirits Competition than any other Venezuelan rum.  


Pampero™ Aniversario is a masterclass in innovation. Pampero’s founders disrupted the usual methods of rum production, adding sherry casks to their array of ex-bourbon barrels for the first time to produce a dark rum of exceptional colour, flavour and bouquet. 

Only the rarest, most complex rums (aged for a minimum of four years) from Pampero’s ‘Exclusive Reserve’ collection are selected for Pampero™ Aniversario. The unique bottle shape is inspired by the native Venezuelan tapara fruit, used by the llaneros (Venezuelan cowboys) as a drinking vessel and carried in a leather saddle bag. 

Pampero™ Aniversario is an intense, mahogany coloured rum, designed to be sipped and savoured neat for its darkly exotic flavours and aromas of vanilla, tropical fruits and cocoa.  

However, bartenders all over the world are discovering that there is a lightness to the rum that unlocks endless possibilities. It will mix brilliantly in a classic or world-class cocktail that requires a little added depth and flavour, bringing a unique and delightful experience for guests, while simultaneously setting a bar menu apart. 


Heavy, sweet, treacle, leather, woody, complex, fruity, rich, creamy pudding and brown sugar.

Pampero™ Aniversario: The Ritual

The Pampero™ ritual has promoted new ways of consuming rum other than classic cocktails.

The famous Pampero™ ritual, even already reviewed in the rum literature (Rum, a global History by Richard Foss, 2012, page 105) introduced a new way of consumption, which in addition to enjoyment and fun explains the rationale of the flavors of rum : sweet, bitter and citrus.

Sweet because it comes from sugar cane, bitter because of some components extracted by the interaction between rum and wood, and citric because of the long aging process in which acidic components are produced.

These basic flavours in rum also explain the fundamental flavors in the cocktails of this drink.

For example, a Venezuelan-style Cuba Libre features the harmony of rum with the sweetness of cola, the citrus of lime juice, and the use of a drop or two of bitters.

A rum tonic with orange peel highlights the harmony of the rum with the sweetness and citrus of the orange peel in balance with the bitterness of the tonic.

A mojito shows us its balance between the rum and the bitterness of the grass, the sweetness of the sugar and the citrus of the lime.

The Pampero™ ritual shows us this harmony with the use of coffee, lime and sugar.

Pampero™ Aniversario Old Fashioned

Add 45ml of Pampero™ Aniversario to a tumbler with ice. Add 10ml of sugar syrup, 3 dashes of bitters stir, and garnish with a twist of orange peel.

Pampero™ Aniversario Coconut

Add 45ml of Pampero™ Aniversario to a tall glass of ice. Add 30ml of pineapple juice, 20ml of coconut syrup, 20ml of sherry, 2 dashes of orange bitters, Garnish with a slice of fresh coconut and fresh orange zest.

Our Awards

A rum worth celebrating

It’s official! Pampero™ Aniversario is one of the world’s best rums, achieving a prestigious double gold medal not only once, but three times in a single calendar year to achieve the Triple Still Award in 2023. What’s more, it’s the only rum to win three double gold medals.