Bottle of Pampero Especial rum beside jigger with two cocktails in the background

Our Brands: Pampero™ Especial

The very heart of Pampero™. First produced in 1938, find out what makes this rum a Venezuelan icon and sets it apart for bartenders.

Estimated reading time: 4 minutes

History & Heritage

Pampero™ Especial is the very heart of the Pampero™ brand. Through the years, it has become a Venezuelan icon. It is now so ubiquitous that locals don’t even need to mention it by name, asking instead for a caballito frenado, or ‘rearing horse’ – a homage to the iconic llanero (Venezuelan cowboy) on the bottle and a symbol of the intrepid spirit of the Llaneros. 

Pampero literally defined what it was to be a Venezuelan rum. Until 1953, producers could distil raw spirit in Venezuela and sell it the next day as ‘rum’. Pampero’s founders never believed that was good enough and aged their rums for a minimum of two years to improve the flavour and quality. Eventually, the Government agreed and altered the laws and to this day, every rum in Venezuela has to reach the standard set by Pampero™ Rum. 


Pampero™ Especial is crafted in a pioneering way to create an incredibly versatile golden rum. Starting with a light spirit, this is then aged exclusively in bourbon barrels, giving a smooth rum with decadent notes of wood, vanilla and sweet fruits. These flavours shine through any mixer or cocktail, and the golden colour reflects the rich taste within. 


  • Creamy, sweet, herbal, light, slightly drying, lingering, woody, vanilla, honey, sweetly fruity, "rummy".

  • Taste (from the cask), woody, sweet, honey, fruity and "rummy".

Pampero™ Especial Fresco Passion

Add 45ml of Pampero™ Especial to a tall glass of crushed ice. Add 25ml of lemon juice, 3 tablespoons of passion fruit pulp, fresh mint, 2 teaspoons of white sugar and stir. Top up with soda water. Garnish with a sprig of fresh mint and slide lemon.

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