DBA Trends & Inspiration

TRENDS & INSPIRATION

Be inspired by the latest flavours, ingredients and drinks occasions from around the world!


Whether you’re behind the bar or serving guests, our pick of the latest trends and inspiration will ensure you stay in the loop on the latest and greatest global industry news and innovations.

With fresh flavours, wellbeing practices, advice from some of the best in the business and drinkspiration recipes, staying on top of what’s hot couldn’t be easier.

  • BAR LIFE

    BAR LIFE

    Whether you're looking to climb the career ladder or improve on your health and wellbeing, we've got all the tools to help you on the way. Hear inspirational stories from bartenders around the globe and discover our top resources to keep you loving what you do.

  • DRINKS & FOOD

    DRINKS & FOOD

    We're taking all things food, flavour and perfect pairings! From teaming the right spirits with meals, to advice from world-renowned flavour pros and how to create amazing moments with food and cocktails, discover everything flavour-focused right here.

  • DRINKSPIRATION

    DRINKSPIRATION

    From classic cocktails to honing your highball, seasonal serves and more, this is your one-stop shop for all things drinkspiration. Learn how to implement the low-and-no category trend and discover the all-new flavour combos you need to know!

  • Highballs

    Highballs

    Heighten your highball game with exclusive recipes, garnish ideas and top tips from industry trailblazers around the world.

  • BAR CHAT PODCAST

    BAR CHAT PODCAST

    Join host, world class bartender Tristan Stephenson, as he chats to industry experts and leading bartenders from around the world. Tune in from anywhere and make Bar Chat your go-to for the latest industry trends and inspiration. 

  • NEWSLETTER

    NEWSLETTER

    Keep your finger on the pulse of the drinks industry with our monthly newsletters. We’ll share the latest news, tips, tricks and drinkspiration from the innovators leading the way in the bar industry, straight to your inbox. 

  • EVENTS

    EVENTS

    Be the first to know about the biggest industry events and gatherings around the world, ideal for networking with peers and keeping your bar knowledge up to scratch.

  • VIDEOS

    VIDEOS

    From experimenting with flavour to create new and exciting serves, to honing your cocktail technique. Find the hottest drinks trends and inspiration videos here, with top tips from industry experts including Tim Philips-Johansson and Lauren Mote.


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Become a member of Diageo Bar Academy for free today and get loads of extras, including exclusive access to our free, professionally designed downloadable tools for bartenders and managers - from recipe cards to menu design and more!

You can also sign up to get our Newsletter delivered straight into your inbox – keeping you in the loop with the hottest trends and the latest news in the drinks industry every month.