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Diageo Bar Academy
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  1. Home
  3. Online Training and e-Learning
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EXPLORE ALL E-LEARNING COURSES

Whether you're a seasoned bar pro or just starting out in the industry, we're serving up the skills and techniques you need to know to stay at the top of your game.

The success of every career depends on continuous learning and training — bartending is no exception. At Diageo Bar Academy we have something for every bar professional.

Whether you are just starting out and want to get a firm grasp on the fundamentals or are more established and looking at how to make your serves distinctive, we have it all.

We also know your time is precious, so if you’ve five mins or five hours we have an article, quiz, masterclass or module, designed to suit you.

All created, crafted, hosted and delivered by global industry experts.

Service Skills Courses

Build a solid foundation of service skills that will set your service career up for success.

  • Diageo Bar Academy Essentials

    Diageo Bar Academy Essentials

    Become a better bartender by developing your knowledge and skills.
  • RESPONSIBLE SERVING

    A Guide to Positive Drinking

    This course is designed specifically for bar professionals who want to shape a more mindful, enjoyable and responsible drinking culture.
  •   Bartender holding a mobile phone in a bar setting

    Timekeeping

    This course will help you prioritise tasks so that you can make the most of your time.
  • Drink being poured into a clear glass with food and small plates on the table

    Responsible Serving

    This course will help you understanding the importance of measuring drinks correctly and the impact of alcohol.
  • Two bartenders working behind the bar shaking cocktails together

    Communication & Teamwork

    In this course, you’ll learn just how important effective communication really is within your team.
  •   Food and Drinks Menu in a bar setting with a customer pointing to an item

    Serving & Recommending With Skill

    This course will help boost sales and increase revenue in your bar.
  •   Glass of Whisky and Ice with Food Pairings on a table in a bar setting

    Exploring Drinks with Food

    This module reveals how to dovetail your drink offer with food to create better customer experiences.
  • Female bartender strains cocktail into coupe glass with colleague.

    Sexual Harassment

    This course will help you spot and address sexual harassment in the workplace in order to keep you and your colleagues safe.
  • Man pouring Spirit into jigger featuring Johnnie Walker Red Label

    Disability Awareness

    This 30-minute course will update you on the correct actions needed when serving customers with additional requirements.
  • Woman standing in a leadership role with two male employees beside her

    Equality & Diversity

    Learn how important equality and diversity really is in this online course.

Essential Bar Skills Courses

Gain the essential skills for working behind the bar that venues look out for.

  • RESPONSIBLE SERVING

    A Guide to Positive Drinking

    This course is designed specifically for bar professionals who want to shape a more mindful, enjoyable and responsible drinking culture.
  •   Cold glass of beer being poured in a bar

    Beer Essentials

    This module will teach you what you need to know about beer, from the basics of brewing, through to styles and flavours.
  • Bartender using lemon garnish to create the perfect red coloured cocktail

    The Perfect Serve with Simple Cocktails

    This module will help you take the first steps into the exciting world of cocktail-making.
  • guinness being poured

    Guinness Essentials

    In this module, you’ll learn how you can serve a beautiful, great quality, great-tasting Guinness, every time.
  •   Glass of Whisky and Ice with Food Pairings on a table in a bar setting

    Exploring Drinks with Food

    This module reveals how to dovetail your drink offer with food to create better customer experiences.
  • Drink being poured into a clear glass with food and small plates on the table

    Responsible Serving

    This course will help you understanding the importance of measuring drinks correctly and the impact of alcohol.

Advanced Bartender Skills Courses

Train in skills that will help you advance your bartending career.

  • Smiling bartender garnishes cocktail at sophisticated bar

    Elevating the Guest Experience

    The right customer experience in your revenue can boost sales and boost customer loyalty. Complete this course to learn how to enhance your guest experience.
  • Manager in the bar setting giving a briefing to the employees

    Leadership and Negotiation

    This Diageo Bar Academy module will help you progress your bar career by giving you a better understanding of leadership.
  • Johnnie Walker Black Label Frost & Fire Cocktail

    Whisky Flavours for Cocktails

    Learn everything you need to know about how whisky gets its flavour. Find out how to put this knowledge into practice with in depth guides on whisky cocktail flavours and experimentation.
  • Food and Drinks Menu being presented to a customer in a bar setting

    Selling with menus

    This module is all about creating great menus to build reputation and attract more customers.

Customer Service Courses

Delivering great customer service goes beyond offering delicious drinks and meals. It involves everything from the moment a customer sets foot in your venue to when they leave. Every touchpoint in between should impress guests and give them a reason to return to your venue. This section provides all the resources you need to deliver stellar customer service and exciting experiences throughout the customer journey. Get started to learn more!

  • RESPONSIBLE SERVING

    A Guide to Positive Drinking

    This course is designed specifically for bar professionals who want to shape a more mindful, enjoyable and responsible drinking culture.
  •   Food and Drinks Menu in a bar setting with a customer pointing to an item

    Serving & Recommending With Skill

    This course will help boost sales and increase revenue in your bar.
  • Smiling bartender garnishes cocktail at sophisticated bar

    Elevating the Guest Experience

    The right customer experience in your revenue can boost sales and boost customer loyalty. Complete this course to learn how to enhance your guest experience.
  • Man pouring Spirit into jigger featuring Johnnie Walker Red Label

    Disability Awareness

    This 30-minute course will update you on the correct actions needed when serving customers with additional requirements.
  • Drink being poured into a clear glass with food and small plates on the table

    Responsible Serving

    This course will help you understanding the importance of measuring drinks correctly and the impact of alcohol.
  • Food and Drinks Menu being presented to a customer in a bar setting

    Selling with menus

    This module is all about creating great menus to build reputation and attract more customers.

Bar Management & Leadership Courses

As a bar manager or bar owner, you’re responsible for everything in your venue, from drinks to employee welfare. You need to know how to manage a great team, make profitable menus, ensure safety and hygiene, market your venue, and run everyday operations. In this section, discover all the resources you need to run and manage a successful bar. Explore everything from team management to digitisation.

  • Food and Drinks Menu being presented to a customer in a bar setting

    Selling with menus

    This module is all about creating great menus to build reputation and attract more customers.
  • Two bartenders working behind the bar shaking cocktails together

    Communication & Teamwork

    In this course, you’ll learn just how important effective communication really is within your team.
  • Smiling bartender garnishes cocktail at sophisticated bar

    Elevating the Guest Experience

    The right customer experience in your revenue can boost sales and boost customer loyalty. Complete this course to learn how to enhance your guest experience.

Careers & Wellbeing Courses

As a bar professional, there are many career paths you can take, such as mixologist, bartender, bar manager, etc. These careers can have unique demands like long working hours, travelling, etc. In some cases, the experience can be overwhelming, so you need to learn how to take care of your well-being. From diet to relationships, this section covers everything on how to lead a successful bar career while looking after yourself to ensure the right balance. Get started!

  •   Woman eating a salad and having a break from a busy shift working in a restaurant or bar

    Wellbeing – Live Well, Feel Great

    This course could make the difference between being at your very best and struggling to keep up.
  •   Bartender holding a mobile phone in a bar setting

    Timekeeping

    This course will help you prioritise tasks so that you can make the most of your time.
  • Two bartenders working behind the bar shaking cocktails together

    Communication & Teamwork

    In this course, you’ll learn just how important effective communication really is within your team.
  • Woman standing in a leadership role with two male employees beside her

    Equality & Diversity

    Learn how important equality and diversity really is in this online course.
  •   Woman standing in a bar setting holding a laptop

    Selling Your Personal Brand

    This course will make a significant difference to how your customers and employers perceive you.

For more tips and guides on growing your career in the bar industry, sign up and become a member of our global community. You can also subscribe to our newsletter so you can never miss anything!

Bartender adding a leafy garnish to a cocktail

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