What is Diageo Bar Academy?
Diageo Bar Academy was launched in 2011 to provide accredited training for bartenders in Asia Pacific, from a basic foundational level through to advanced world class standards.
The programme has now trained more than 115,000 bar staff worldwide and grown to be available in more than 40 countries – extending its reach one city at a time.
Diageo Bar Academy has collaborated with the prestigious Wine & Spirit Education Trust (WSET) in London to offer trainees the WSET Level 1 and Level 2 Award in Spirits courses where possible as part of the wider Diageo Bar Academy programme. These however have limited availability and vary from country to country.
How are the WSET courses built into the Diageo Bar Academy programme?
The WSET Level 1 Award in Spirits is integrated into the Diageo Bar Academy Foundation course, while the WSET Level 2 Award in Spirits can be offered as one of the standalone Advanced modules by countries which are registered as WSET Approved Providers
What is WSET?
The Wine & Spirit Education Trust was founded in 1969 and is an international body in the field of wines and spirits education, with a suite of qualifications that are recognised globally. For more information, visit http://www.wsetglobal.com.
What Diageo Bar Academy courses are available?
Diageo Bar Academy offers incremental levels of courses for bartenders and bar staff:
Essential modules: A series of standalone modules covering basics of Product Knowledge, Golden Rules of Service and The Art of Creating Great Drinks.
This level offers a modular approach, and, as such, will vary from one country to another. All modules must be completed in order to take the WSET Level 1 Foundation exam or the Diageo Bar Academy Level 1 Exam that will be available on the site from December 2014.
Foundation course: All of the Essentials taught in one go over a two-day session integrated with the WSET level 1 Award in Spirits course, exam and certification.
Advanced modules: The next level from Essentials/ Foundation - A series of standalone modules covering the in-depth study of category spirits and high-level drink-making techniques and bar operations. All modules can be completed separately and are offered on an invitation-only basis to our members who passed the Diageo Bar Academy Level 1 Exam available on this site from December 2014. The WSET level 2 Award in Spirits course, exam and certification can also be potentially offered as one of the modules in countries registered as WSET Approved Providers.
World Class workshops: A range of educational and hands-on trainings offered to further prepare bartenders who wish to enter the World Class competition for a chance to become the next World Class Bartender of the Year, in their country, and even globally.
Business of Bars: These courses are more for senior bartenders, managers and owners. A series of 8 independent modules unlocking the secrets of the top 1%, offering practical tools and tips to improve guest experience and maximimise revenue and profit through an optimised venue management.
Which countries is Diageo Bar Academy's training programme available in?
Diageo Bar Academy is available to Diageo customer venues in more than 40 countries worldwide, from Australia to Russia, India, Belgium and Peru and constantly extending its reach to more cities and countries.
Its various courses are also implemented at different pace in each country.
Please contact Diageo Bar Academy to let us know where you are based and discuss options for your bar/establishment’s team.
How does one sign up?
Diageo Bar Academy is not open for individual applications. If you represent an hospitality outlet or F&B group and are interested in training your bar team and service crew, please contact Diageo Bar Academy.
What pre-requisites are needed for these bartender courses?
No pre-requisites are needed for the Essential modules or Foundation course, however prior experience will be beneficial.
Trainees must have successfully completed the Foundation course [and awarded the WSET Level 1 in Spirits] or taken the Diageo Bar Academy Level 1 Exam [available to members on the Diageo Bar Academy website by December 2014] may be considered for enrolment in any of the Advanced modules which are offered on an invitation-only basis.
Which is the appropriate bartender course to sign up for?
Diageo Bar Academy offers a comprehensive suite of courses designed to boost a bartender’s knowledge, skill set and confidence at any level of his or her career.
We would recommend your bar team spend a few minutes on the course matcher quiz [available from December 2014] to see if the Essential modules or Foundation course are better suited for their existing skill and knowledge level.
How much is the bartender training programme?
The cost varies per countries. Diageo Bar Academy training is available to Diageo customer venues and is heavily subsidised by Diageo, with the long term view of raising overall bartending and service standards globally. To enquire about us in your market or becoming a Diageo partner bar, please contact Diageo Bar Academy.
Who are the bartender trainers?
All Diageo Bar Academy trainers are WSET certified in spirits, with many successful years working behind the bar, respected bartenders, bar managers and consultants in their countries of residence.All training teams in each country are headed by a WSET Accredited Educator who ensures quality and consistency of trainings to deliver a top-notch programme.
After attending the bartender training, how can trainees revise the learning material?
All material taught during physical sessions, will be unlocked and made available to each trainee who signed up the sessions’ attendees list.
They will receive an email post session inviting them to finalise their registration as a member of our site to access the material specific to their level of training in their profile. As trainees advance in Diageo Bar Academy, they will correspondingly be given access to higher level material for their learning and revision.