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Know Your Liquid


From the crisp, citrus notes of blanco tequila, to the signature smokiness of a certain Scotch...

Understanding the unique flavours and characteristics of liquids is an essential skill for both bartenders and servers. Discover the unique stories and the incredible work that goes into producing the iconic brands which make up our award-winning portfolio.

In-depth knowledge of the liquids your venue offers enriches the experience for your customers and makes you stand out, whether you’re crafting incredible drinks or providing informed recommendations.

  • Categories


    Dive into the flavours and history of liquids and discover how to put them to best use in your bar. 

  • Recipes


    Looking for inspiration to shake up those serves? Look no further - we’ve got you covered! 

  • Our Brands

    Our Brands

    From the iconic to the innovative, find out more about some of the bar industry’s best-loved brands. 



    Exclusive interviews with Brand Ambassadors, Distillers and Master Blenders. 



    From classic cocktail families, to the history of your favourite signature serve! Learn how to recommend with skill and get to know your liquid with top tips from industry experts.


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Become a member of Diageo Bar Academy for free today and get loads of extras, including exclusive access to our free, professionally designed downloadable tools for bartenders and managers - from recipe cards to menu design and more!

You can also sign up to get our Newsletter delivered straight into your inbox – keeping you in the loop with the hottest trends and the latest news in the drinks industry every month.