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History and Heritage

From humble beginnings in the highlands of Jalisco, Mexico, Don Julio Tequila was created out of a moment of celebration among family and friends.

In 1942, passionate founder and pioneer Don Julio Gonzalez entered the world of tequila with his first high quality tequila, now steeped in over 75 years of tradition, quality and craftmanship.

The tequila, made with 100% blue agave plant, handpicked from the highlands of Jalisco, is one of the country’s most fertile agave-growing regions. González was one of the first to harvest the agave plants individually by hand to ensure ripeness and tequila production in its purest form. It is this attention to quality, craftsmanship and tradition that makes it the world’s finest ultra-premium luxury tequila.

The Don Julio story, as told by the man himself

Interesting facts

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