Training

EMBARK UPON YOUR DIAGEO BAR ACADEMY JOURNEY TODAY AND BECOME PART OF ONE OF THE LARGEST BAR TRAINING COMMUNITIES IN THE INDUSTRY

Diageo Bar Academy is an immersive training programme for bar professionals across the globe. Made up of physical trainings and online learnings to educate, inspire and inform bar and service staff and venue owners to help you take your career to the next level.

We collaborate with industry leaders from around the world to create top content and online resources. Whether you’re embarking upon your Diageo Bar Academy journey with one of our expert-led in-bar training courses, or enhancing your skills online, we have inspiration, knowledge and innovative tips to cater for every need. We cover all aspects of the industry – everything from service skills and product knowledge, to high-level techniques and the business operations of your venue with our Business of Bars programme.

Diageo Bar Academy will support you every step of the way, enabling you to deliver great drinks and unforgettable experiences to your customers and ultimately increasing your venue’s profitability.

  • The Courses

    The Courses

    Discover the in-bar courses we offer in over 60 countries worldwide to take your career to the next level.

  • E-Learning

    E-Learning

    Take our rich, interactive training beyond the classroom with our award-winning e-learning programme.

  • Test Your Knowledge

    Test Your Knowledge

    Learn the fundamentals of service and put your bar skills to the test with our interactive online quizzes. 

  • Johnnie Walker Train

    Johnnie Walker Training

    Immerse yourself in the world of Johnnie Walker and discover the craft and flavours of this iconic brand.

  • Meet Our Experts

    Meet Our Experts

    Get the low-down on our network’s leading industry experts and get in touch with your local DBA trainer. 

  • Responsible Serving

    Responsible Serving

    Responsible serving is about creating memorable experiences for consumers. Check out our top tips today.

JOIN US!

Join our global community on Facebook, Twitter and Instagram! Become a member of Diageo Bar Academy for free today and get loads of extras, including exclusive access to our free, professionally designed downloadable menus and recipe cards – perfect for that menu update you have been looking for!

You can also sign up to get our e-magazine delivered straight into your inbox – keeping you in the loop with the hottest trends and the latest news in the drinks industry every month.

BECOME A MEMBER NOW