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Explore all e-learning courses

Whether you're a seasoned bar pro or just starting out in the industry, we're serving up the skills and techniques you need to know to stay at the top of your game.

The success of every career depends on continuous learning and training — bartending is no exception. At Diageo Bar Academy we have something for every bar professional.  

Whether you are just starting out and want to get a firm grasp on the fundamentals or are more established and looking at how to make your serves distinctive, we have it all. 

We also know your time is precious, so if you’ve five mins or five hours we have an article, quiz, masterclass or module, designed to suit you. 

All created, crafted, hosted and delivered by global industry experts. 

Service Skills Courses

Build a solid foundation of service skills that will set your service career up for success.

Essential Bar Skills Courses

Gain the essential skills for working behind the bar that venues look out for.

Advanced Bartender Skills Courses

Train in skills that will help you advance your bartending career.

Customer Service Courses

Delivering great customer service goes beyond offering delicious drinks and meals. It involves everything from the moment a customer sets foot in your venue to when they leave. Every touchpoint in between should impress guests and give them a reason to return to your venue. This section provides all the resources you need to deliver stellar customer service and exciting experiences throughout the customer journey. Get started to learn more!

Bar Management & Leadership Courses

As a bar manager or bar owner, you’re responsible for everything in your venue, from drinks to employee welfare. You need to know how to manage a great team, make profitable menus, ensure safety and hygiene, market your venue, and run everyday operations. In this section, discover all the resources you need to run and manage a successful bar. Explore everything from team management to digitisation.

Careers & Wellbeing Courses

As a bar professional, there are many career paths you can take, such as mixologist, bartender, bar manager, etc. These careers can have unique demands like long working hours, travelling, etc. In some cases, the experience can be overwhelming, so you need to learn how to take care of your well-being. From diet to relationships, this section covers everything on how to lead a successful bar career while looking after yourself to ensure the right balance. Get started!

For more tips and guides on growing your career in the bar industry, sign up and become a member of our global community. You can also subscribe to our newsletter so you can never miss anything! 

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